Cerys Parker

Tags form the index of your site. If you think to a non-fiction book at the back there is the index with all the pages that features those things. A …

A clean URL is one that clearly leads the user to see what they are reading in the browser bar. It’s less relevant on mobile where the browsers don’t show …

So plan this week to sort out your URLs if you can. If you use Blogger ignore this and just moving forward think about how to name your URLs in …

Categories: Categories are your main pillars how a post would fit into your site. An educational site could have keystages as categories and subjects, there you would see posts in …

Each site is allocated a crawl budget by search engines, put basically this is the amount of “bots” that can visit your site in a set amount of time. As …

Your categories are your pillars that you build your site around. The old philosophy was that a site should have 5 however, if you can write in those categories regularly …

Remember back with the URLs I said that they were disappearing from mobile and not really shown. Instead Google is using breadcrumbs to display above the post name. Breadcrumbs are …

Get people around your site. If you can add breadcrumbs. If you can’t add breadcrumbs some themes do not allow this or it’s playing around with your php. Then you …

First action. List your categories – do they match the way you want to move forward with your site? Do you need them all? Can you combine them. Remember that …