First of all, I want to say that if don't have Deb Ng in your reader, PUT HER IN NOW. She is a leading US blogger and she talks 100% good sense about the world of blogging, why we do it, and how to do it better.
Recently she blogged about Headline v Content: Does the Carpet Match the Drapes? As we all know, a good title is important when writing a post. But there's also the question of getting your title to match with your post. We've all clicked through, enticed by a juicy title tease only to get the cold shower of a blah post, or one that's on a different topic.
Deb asks which comes first: the great title or the incisive post? I know from working in the magazine business in New York, often a grabby coverline is the beginning of many a feature story. I don't think there's anything wrong with that. It's like saying "I'd like to read about that" then you go and find the story, develop your opinion and invite others to join in (that last one is the benefit with blogs as compared with magazine stories).
I'm working on a post right now that began with one small kernal and a title. It's taking more time to flesh out. But I'm more excited about it than some of my posts (is it a blogging sin to admit that?).
How about you? Do you write the post first, the title first, just slot in a title at the beginning then change it?
– Jennifer Howze (www.jenography.net)