Do we need to rethink the word ‘girly’?

Is there such a thing as ‘too girly’?  That’s the question we were asking ourselves when some people took issue with the name of a Swiss fashion doll being launched in the UK, which we’re working with. The brand is called I’M A GIRLY. It’s this word ‘girly’ that’s triggered responses, rather than the dolls…

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Review: Tap Dogs is the dance show even skeptics will love

Tap is one a version of dance everybody loves. What child hasn’t at one point heard the click of their feet on a hard floor and beat out a rhythm? Our images of tap performances usually tend toward the classic — the clickety-clack of Gene Kelly and Donald O’Connor in Singin’ in the Rain or the…

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6 ways to get out school uniform stains #ad

The sign of a good day at school is school clothes covered in stains – from art class, the playground, the lunchroom. As parents we know this. As the people in charge of laundry, all we can do is cope. We asked parents for their top tips in dealing with the messiest, muckiest stains their…

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Join us on 12 Oct for #BiBs2018 announcement of winners!

The moment is here! It’s been an exciting run-up in the Brilliance in Blogging Awards – aka the BiBs – with tens of thousands of nominations and votes for the very best Parent Influencers in the UK. Perhaps most exciting to us at BritMums is the enthusiasm from the community in telling us who moves…

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Is your post, Instagram, tweet or review an ad? You might be surprised

As brands, destinations and Influencers work with each other in more clever and effective ways, it’s become increasingly hard to ensure that our readers know what they are looking at: Is it your unvarnished opinion of a products or service…or a bought-and-paid for ad that was simply written by you and not the sponsor? That’s…

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13 tempting cherry recipes #LoveFreshCherries #ad

British cherries are a thing of beauty: rich red, wonderfully delicious, and they come in a number of varieties. Another thing about British cherries — we discovered in our project sponsored by British Cherries — is that families and children adore them.  “Mmmm, sooooo delicious! I love how juicy and sweet they are!”, said Mummy…

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