State of The Blogosphere, a UK view


If you are interested in blogging you should read Technorati’s annual State of the Blogosphere 2010, which outlines growth and trends in blogging. This year was special because it is the first time it focused on female bloggers. Go girls!

You can go over and read the report itself, but some of the highlights include:

  • The rise of mobile blogging (thanks to smartphones and tablets)
  • The influence of women and especially mom bloggers on mainstream media and brands
  • Great optimism about the future
  • Blogger types: part-timers, corporates, hobbyists, and self-employeds
  • Geographic mix: EU makes up 29% blogosphere (US is 49%)

There are interviews with influential women such as Charlene Li (Altimeter Group), Stefania Pomponi Butler (CityMama), Jessica Gottlieb, Joanne Banberger (PunditMom), Lisa Stone (BlogHer) and … drum roll …with a UK view…  Susanna Scott!!! I did the interview with California-based  Akemi Bourgeois at 5 am, so please excuse my hair.

 My interview includes:

  • What UK mum bloggers have learned from their US counterparts
  • Differences between UK and US mum bloggers
  • Anonymous blogs and the concept of top mum bloggers
  • Benefits of mummy blogging as a career
  • Working with brands
  • Conferences

We’ll be publishing our own UK State of the Blogosphere  post (which always provokes some good reactions). But for now, what trends do you think we will see on this side of the pond?

Susanna Scott

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