Starting out as an influencer

First action. List your categories – do they match the way you want to move forward with your site? Do you need them all? Can you combine them. Remember that …

To make your site as SEO-friendly as possible, you’ll want to ensure you’re creating the kind of content people are searching for. Here’s an easy way to do it, by …

If you have an hour, it’s time to extend and enhance. This Mini-Masterclass is all about integrating simple regular actions that enhance your SEO — so they easily become part of what you …

This SEO task is all about the readability of your posts. How text is read on a screen is very different than on paper. Time to proof and edit your …

For social media and for search, your images matter. Optimising your images can make a difference to your site’s traffic, from 30,000 clicks a month from Pinterest to appearing in …

Yes, in just 5 minutes you can make a difference to your click-through rate (CTR) from search engines. Why is click-through-rate (CTR) important? Obviously whether you are shown on page …

No matter what size your audience, you can turn online influence into a business if you choose to. Furthermore blogs, social media and video platforms are today’s CVs and portfolios. …

You’d be forgiven these days if — as an influencer — you feel like every day you are in a race: A race to see who reviews a product, visits …

Flat lay photographs are classic visual for blogs, sites and social media. Of course they are great to highlight products and clothes, but you can also use them to creating …