How to disclose sponsored video projects

Whenever you work with brands, it’s important to let your followers know. On a post, that can be quite straightforward. But when you’re creating video, it can be difficult to know how, when and what good disclosure entails. BritMums has recently run several campaigns featuring video, and we wanted to share with you the best…

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Affiliate Marketing Masterclass: Understanding networks

This BritMums Affiliate Marketing Masterclass is sponsored by affilinet. Affiliate marketing is a way that many blogger and social influencers highlight products and services to their readers while also making the most of their relationship with their loyal readers. Our Affiliate Marketing Masterclass, presented with and sponsored by affilinet, tells you all about how affiliate…

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Affiliate Marketing Masterclass: How it works

This BritMums Affiliate Marketing Masterclass is sponsored by affilinet. Affiliate marketing is a way that many blogger and social influencers highlight products and services to their readers while also making the most of their relationship with their loyal readers. But where do you start? In our Affiliate Marketing Masterclass, presented with and sponsored by affilinet,…

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Will your micro business be a digital mess in 2015?

If you sell digital products, and you haven’t heard about #VATMOSS (or #VATMESS as some are calling it), then you are either so incredibly busy you haven’t had time to come up for air, or you’ve been holidaying somewhere in deepest, darkest Africa. If the answer is that you haven’t, it’s definitely time you caught up!…

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From BritMums Live to fashionable Paris

This blogging thing has taken me to some weird and wonderful places over the last couple of years. The most unexpected, however, would be the back of a Hackney carriage in Central Paris. This is where I spent last Tuesday, a guest of the French men’s fashion retailer Celio*. I was there for two reasons:…

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ASA clarifies its sponsored content guidelines

The way brands and bloggers work together have long fuelled heated conversation. Ever since Advertising Standards Authority Guidelines were announced back in 2011, both sides have been trying their best to interpret and adhere to them. When we first wrote about this three years ago, it seemed to raise more questions than it answered. Now,…

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