Affiliate Marketing Masterclass: Understanding networks

BritMums affiliate marketin masterclass sponsored by affilinetThis BritMums Affiliate Marketing Masterclass is sponsored by affilinet.

Affiliate marketing is a way that many blogger and social influencers highlight products and services to their readers while also making the most of their relationship with their loyal readers. Our Affiliate Marketing Masterclass, presented with and sponsored by affilinet, tells you all about how affiliate marketing works and how affilinet can help you.

This second instalment describes what an affiliate marketing network is and its role.

Affiliate Marketing Masterclass:
Instalment 1
What is affiliate marketing and how does it work?

Make money blogging with affilinetTo find out more about what you can do with affiliate marketing and how to work with affilinet click here.

What is an affiliate marketing network?

“A type of ad technology business that works with thousands of publishers from newbie bloggers to very large portals, and supports the development of relationships with advertisers of all sizes.”

An affiliate network acts as the intermediary between Publishers and Advertisers. Networks handle fundamentals such as payments, tracking transactions and provide a consultancy service to both parties. Networks are the facilitators, working with advertisers and publishers to nurture mutually beneficial partnerships, which could be either individual relationships or a more automated approach (which we’ll address in another Masterclass article).

For publishers — like yourself — this means an affiliate network is a one-stop shop for all your affiliate needs, including suggesting potential commercial partners, invoicing and more!

Affiliate networks also provide you with all your reporting requirements, so you’re able to see exactly what is going on with your affiliate activity. If you’re used to using Google Analytics, then you should have no problems navigating round a network reporting interface. We will be covering reporting in more detail later in the series.

For advertisers, working with a network gives them access to a pool of quality publishers ready to promote their brand.

affilinet affiliate marketing diagram on BritMums

Why work with a network?

Not only does the affiliate network have all of the above; they have knowledgeable teams who know how to help publishers generate and nurture a new stream of revenue. They also make sure that the advertising does not impair the credibility of the publisher’s site, especially when it comes to content publishers like you.

Who are affilinet?

affilinet is a performance marketing network, founded in 1997 and owned by digital business giant United Internet Group. Our offices in the UK, Germany, France, Spain, Austria, Switzerland and the Netherlands offer local insight as well as international reach when required.

Our advertising platform automates display and native advertising for thousands of publishers from bloggers to large online portals. We also handle administrative tasks such as invoicing and payment, so bloggers can concentrate on what they’re best at; creating fresh, compelling content for their readers.

Jargon buster

A technology platform that brings together publishers and advertisers for the mutual benefit of generating new revenue

Ad Technology:
Refers to all technical software solutions and services that manage all aspects of online ad delivery


Look for the next instalment of the Affiliate Marketing Masterclass the second week in February. Got questions? Let us know and we’ll get answers!

What’s next?

To find out more about what you can do with affiliate marketing and how to work with affilinet click here.

To sign up to affilinet and start making money from your blog click here.


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BritMums is the UK’s original collective of lifestyle bloggers and digital influencers, fueling the country’s most influential social content. We lead the online conversation with members who are parent social influencers creating content on topics ranging from food, parenting, travel, politics, style and more.


  1. 02 February 2016 / 19:07

    Could I be an affilinet blogger if I am already with another affiliate network?

    • 09 February 2016 / 10:40

      Hi Nadine,

      You can indeed work with affilinet if you work with another network 🙂 if you have any other questions feel free to drop me a message at [email protected]



      Senior Publisher Development Manger

  2. 02 February 2016 / 19:57

    Can being part of an affiliate network like affilinet potentially put off other brands who might want the occasional ‘ad hoc’ sponsored post? Or do the two approaches work together?

    • 09 February 2016 / 10:42

      Hi Nell,

      Working with an affiliate network will not put off other brands in wanting to work with you, it is literally just another way for you to work with brands who you like.

      If you have any other questions please let me know at [email protected].



      Senior Publisher Development Manger

    • 13 April 2016 / 19:42

      Some merchants or brands may ask you to disable any affiliate network links to either them or their partners for any sponsored posts. Doesn’t happen often but it does happen.

  3. 02 February 2016 / 20:14

    I’m actually with Affilinet for Now TV, and I get click throughs every day, but haven’t earned any affiliate bonuses yet. I can definitely see it’s incredibly easy to navigate and everything is pretty intuitive, it was very easy to join.

    • 09 February 2016 / 09:31

      Hey Jenny, thanks for your feedback. I think a big stumbling block is the fact that so many networks are hard to understand and navigate. Great to hear affilinet is easy!

    • 09 February 2016 / 10:44

      Hi Jenny,

      Thanks for the response, good to hear that you are part of the affilinet family. Interesting to hear you are getting clicks but no sales yet. I will have a look into this and get in touch directly to see if there is anything I can do to help.

      Many Thanks


      Senior Publisher Development Manager

  4. 04 February 2016 / 09:08

    I am part of several Affiliate Programs but I haven’t found the best way to make money from it as a blogger. What would Affilinet recommend as an efficient tool for bloggers: banners, blog posts on relevant merchants or links to popular products? Or maybe a mix of all the above?

    • 09 February 2016 / 10:51

      Hi there,

      When it comes to effective affiliate activity for bloggers I would say that the best way to get traction is through blog posts on relevant products and merchants for your audience.

      affilinet ran a consumer survey index last year and the results showed that consumers trusted bloggers just behind friends and family when making a decision to purchase online.

      Banners are a quick and easy way to give brand exposure but the trust between blogger and readers is the key. That is why we are really trying to put emphasis on bloggers working with brands they like and trust as well.

      I’m happy to speak with you directly if you would like more information.



      Senior Publisher Development Manager

  5. 05 February 2016 / 09:06

    What would Affilinet say is the best way to get conversions to sales – links within posts or side bar ads?

    • 09 February 2016 / 11:05

      Hi there,

      When it comes to driving conversions and sales, writing content around a specific product or service is often the most effective way.

      It’s important to make sure that for content where you want to add in affiliate links is that it is genuine and stays away from feeling like a plug for a brand. As I’ve mentioned in a previous comment consumers trust bloggers opinions when it comes to making purchases online and it’s about that balance of harnessing that trust but staying independent.

      Side bar ads can be an effective way to drive sales but again the key is relevancy to your audience. An example would be you run a blog talking about and reviewing baby products but you are showing advertising for double glazing.

      It’s not relevant or particularly engaging to your audience.

      Hope this helps.



      Senior Publisher Development Manager

  6. 19 February 2016 / 19:31

    I am intrigued as to how the network makes its money. I am loving learning more about this topic and finding it less bamboozling now

    • 13 April 2016 / 19:40

      Most networks charge the merchants a monthly fee for management of their programme on their network.