I was asked by two high-profile programmes on terrestrial TV if they could document my business/journey and earnings late last year and I said no. I was also approached by several popular tabloids for the story too. Again, I refused.
I wanted to share my story in my own words.
I’m writing this to inspire others to follow suit and earn 6 figures plus, blogging and vlogging themselves. If I can do it, so can you.
Start small, get big results
Small steps really do lead to huge milestones. It simply takes some self-belief (even if you have to feign it at first) along with a commitment to honing your craft and embracing this industry so you can pivot from your current career to your new tech one if you so wish, transforming your life in the process.
You might well find some myths debunked here too.
Most of all, I hope you take away that being you is your superpower, and that integrity is everything.
1. Write from the heart
Write from the heart and focus on subject matter that you would what you want to read yourself. Analyse what makes you click when you see other posts promoted online, what really interests you? When you earn from your blog, you’re essentially operating as an online magazine providing content that is both editorial and advertorial. I only work with brands I love and pride myself on always being honest about my experiences and views on the world. Be a trusted voice online. Blogs, vlogs and social media are ’emotion on screen’. We write and shoot films to touch, inform and entertain. You are the character in your own narrative. Be yourself: People are interested in you and your story.
2. Don’t Feel You Need To Have A Niche
Write without limitation and let your passions lead you (you need to try things to discover your interests). Thanks to organic SEO, a like-minded audience will find you, you will grow an audience. I cover all of my interests on the blog: food, family-life, beauty, style, travel and film. I also share opinion posts and tech pieces and embed lots of videos (my most lucrative work). Being open when it comes to subject-matter means you won’t become bored with your blog and your brand and the opportunities you’ll garner will span lots of genres.
3. Know Your Worth
PRs work with both established and new bloggers as both have targeted audiences that are of value to brands. I was approached to work with international brands within weeks of starting Honest Mum in November 2010. BritMums also made me a finalist in their Brilliance in Blogging Awards 4 weeks on which helped me grow in confidence and keep blogging.
Don’t get bogged down by the numbers at first either. We all start with one follower, mine was my Mum and she’s still my most loyal reader. That one person will become two and they’ll tell their friends and before you know it people all over the world will be reading and watching your work. My blog reunited long lost family as far as Australia thanks to a Greek recipe I shared. That’s the power of blogging.
Now whilst brands appreciate solid numbers across all platforms, blog and social, focus on the platform you own: your blog.
4. PR is crucial
As a well-known film producer once told me, ‘You can make the greatest film in the world but if no one knows about it, how will anyone see it?’
Shareable content helps get your work seen. Plus, once you garner some press, regional is great too, that can lead to more coverage.
Publicist Jessica Huie MBE shares her Top 3 PR Tips. She says:
- Stand for something more than commerce. Have a mission, an underlying why which underpins your brand. The communicate this why to your audience. These value systems are part of the elixir which will enable you to both resonate and reach your tribe.
- Repurpose your content via the traditional media. That blog on your website might work equally well as an article for, say, The Daily Mail – don’t limit yourself to the digital box.
- Be visible offline. Explore speaking events and panels where you can meet face to face and build offline relationships with your audience. Connections built on human connection remain the most potent
5. Be open-minded and Never Stop Learning!
As Natasha Courtenay-Smith, author of The Million Dollar Blog book states, “What is clear is that no successful blogger of the 50 or so I talked to for the book knew all the answers before they started. You learn as you go along, but you can’t begin to learn until you start.”
We are constantly learning and working organically as tech advances and our own personal stories change. I love keeping up to date with tech because it excites me. I need to know not just how to write and film in an emotive way but how to use the technology to its potential to reach as big an audience and have the greatest impact. Knowledge is power.
I love that the tables have turned thanks to the democracy of the internet, and that with talent and tenacity, everyone can achieve creative and financial success.
There’s never been a better time to blog and vlog.
Read more from Honest Mum.