What’s the best way to cultivate and run relationships with PRs and brands? We often talk about what Influencers want (and we hear quite a few stories about silly approaches from PRs and brands). But when we talked with one PR recently we heard about the experiences from the other side of the fence. We…
As brands, destinations and Influencers work with each other in more clever and effective ways, it’s become increasingly hard to ensure that our readers know what they are looking at: Is it your unvarnished opinion of a products or service…or a bought-and-paid for ad that was simply written by you and not the sponsor? That’s…
Your voice, your blog, your social platforms all make you an influencer. But do you wish you could do it more productively, more effectively…better? Julie Falconer is a UK-based travel blogger and speaker. She writes an award-winning travel and lifestyle blog, A Lady in London, for which she has traveled to 104 countries and developed…
I was asked by two high-profile programmes on terrestrial TV if they could document my business/journey and earnings late last year and I said no. I was also approached by several popular tabloids for the story too. Again, I refused. I wanted to share my story in my own words. I’m writing this to inspire others…
I didn’t for one moment think that I would enter BritMums Live on Saturday as a speaker and leave as a multi-award winning blogger with the Outstanding and Social Media accolades weighing down my bag! Just wow! Going up to collect my first gong, I found myself literally lost for words. Those who know me…
