How to adapt your small business during Coronavirus

Wow, it’s been a crazy, random, busy, quiet, unprecedented, terrifying few months and for some of us that doesn’t look to be changing anytime soon.  Not only have I had to navigate this “new normal” of homeschooling erratically my 3 children, but my whole small business suddenly changed too.  But after the initial rest *insert…

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PR tips for influencers: 6 easy steps to creating a PR plan  

Natalie Trice has recently published ‘PR School: Your Time to Shine’ that aims to change the way bloggers and small business owners think of PR and their businesses. Here, she advises how to make PR work for you as an influencer. Let’s get something straight from the start – PR isn’t just for celebrities and…

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5 ways to fail as an influencer in 2020

Do you want to make more money as an influencer in 2020? Are you eager to grow your Instagram followers and become more popular on Facebook? Would you like to get paid campaigns with prestige brands and create awesome content this year? Many of us have lists of things we’re going to do this year…

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Working with Brands: Here’s what you’re doing wrong

What’s the best way to cultivate and run relationships with PRs and brands? We often talk about what Influencers want (and we hear quite a few stories about silly approaches from PRs and brands). But when we talked with one PR recently we heard about the experiences from the other side of the fence. We…

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Is your post, Instagram, tweet or review an ad? You might be surprised

As brands, destinations and Influencers work with each other in more clever and effective ways, it’s become increasingly hard to ensure that our readers know what they are looking at: Is it your unvarnished opinion of a products or service…or a bought-and-paid for ad that was simply written by you and not the sponsor? That’s…

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