How to make your blog more attractive to your ideal reader

Have you really considered how to modify your blog to suit your ideal reader? It’s very easy get stuck into your writing and forget who you are supposed to be writing for. Especially if you write for yourself as therapy or to get things off your chest.  However, it is important to rise to the surface now…

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How to confidently explain your blog to others

It’s that time of year again! It won’t be long now before we see each other again at BritMumsLive! How wonderful it will be to catch up with old friends to find out how they are and what they have been doing. But there will also be some new faces who will want to find…

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How to get your blogging mojo back

There is nothing more demoralising than staring at a blank screen knowing you haven’t written a post for ages. There is that horrid nagging voice inside your head telling you to get a move on, and why aren’t you writing yet? Losing your blogging mojo may seem disastrous at the time, especially if you are…

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What ASA rules mean for vloggers

It all kicked off with Oreos. Several popular vloggers were sent biscuits and, working with Oreo, challenged their viewers to an Oreo lick race. The resulting content has prompted the Advertising Standards Agency to respond. The ASA has put out a statement reiterating that online content advertising or promoting a product or service needs to…

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Does your blog’s sidebar have a blogroll yet?

Before we investigate what a blogroll is (and no, it’s got nothing to do with toilets), here’s a quick video summary of the workshop I gave at BritMums Live! 2014 for those who missed it (and in it I mention a blogroll in it as well): What is a blogroll? Basically it is a list…

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