Women’s call to action: #SayNoToShiny

Saynotoshiny transparent logoBloggers are a passionate and powerful lot and female bloggers especially so. You can’t have failed to notice a shift in the media recently with female empowerment being at the top of the agenda.

A group of inspiring female bloggers have taken the initiative to make a powerful stand against the culture of perfection that exists online. Aby Moore of You Baby Me Mummy and Ceri Gillett of This Welsh Mother are leading the charge and have issued a call to action for women ahead of this year’s International Women’s Day. Aby Moore explains more…

#SayNoToShiny is our new online campaign for women. Our mission is to collaborate with 1000 women online, with the intention of impacting 1 million more women on International Women’s Day Thursday, 8 March 2018.

We want you to post a picture of your face on social media with #SayNoToShiny as our stand against a culture of perfection.

Of feelings of inadequacy.

Of stopping ourselves because we feel as if we’re not good enough. Slim enough. Pretty enough. Put together enough.

Of feelings that we don’t fit the mould of what female success looks like.

It’s our time to rise.

To say that we are enough. Please add you voice & pledge to add your face on 8th March 2018.


Here is the video:



The song was specially recorded for this campaign by the super talented blogger Lucy Bishop from Mrs Bishop’s Bakes and Banter.


We want to make a real impact for women everywhere on 8th March so please #SayNoToShiny and upload your selfie using this hashtag to be heard.

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BritMums is the UK’s original collective of lifestyle bloggers and digital influencers, fueling the country’s most influential social content. We lead the online conversation with members who are parent social influencers creating content on topics ranging from food, parenting, travel, politics, style and more.

1 Comment

  1. 21 February 2018 / 10:13

    Absolutely delighted to have been included in this video. I’ll be posting my #SayNoToShiny selfie on International Women’s Day. Let’s show the world how diverse and wonderful women are.