It should be, right? Taking someone on a ride with words can certainly get you in the door. It can start a conversation. An exchange can lead to lord knows what. You need to develop a baseline in which you engage your readers. Think of this as your voice. You need to connect with readers and they need to get inside your head. If they like what’s up there, they will stay. If they don’t, well, they will go somewhere else. Simple as that.
Good writing is an essential starting point. BUT IT IS NOT EVERYTHING. Imagine you get over the first hurdle, and you write your best, most thought-provoking post EVER. This post has the potential of really connecting with readers. I mean this post is so THERE. SPOT ON. AWE-SOME. You know it as soon as it flows off your fingers and you hit the publish button.
The problem is — no one knows you wrote this frigging fabulous post because there were 100,000 other posts published within ten minutes of yours and no one can find your well groomed words. It’s like thinking you are going to win the lottery. It’s just not going to happen.
If a post falls in a forest of blogs, and no one is there to read it, does it make a noise?
Maybe it does in your head. But don’t you want more people to read your post, comment on it, give you feedback. Make you feel like it was worth the hours you spent writing that gorgeous post?
You with me here? Then it should be apparent that no, great writing is not enough anymore. You need to start thinking about marketing, SEO, getting the word out. Pointing people to your blog. There’s a science to it. No this should not consume your style. You NEED to be a good writer. But you need to think about the other stuff too.