With September we have seen a huge uptake in brand campaigns flying around mumosphere. Some very elaborate, and some so beautifully simple.
Interflora has started a blogger outreach programme with We Are Social. It included sending flowers to bloggers. The twist was that they used blog design to specify arrangements, thus adding a very personal touch.
To Susanna (spelled correctly!!)
We’ve sent you these flowers simply because we love your blog. The bouquet has been designed around your blog’s colours. We hope you like them!
-Interflora
The bouquet even included the Scottish thistle; not sure if this is because of hubby or just a coincidence. But it went down a treat.
Another current campaign is the Toys-R-Us Toyologist programme. About 40 parent bloggers have agreed to be “toyologists” — which includes trying out toys! There is a Facebook page and group, Twitter account (@trutoyologists), hashtag (#toyologists), badges and even a newsletter.
The campaign kicked off with an event, and then bloggers were sent boxes (and boxes) of toys to review. Many bloggers were overwhelmed by the amount of toys, and came up with some pretty creative ways to use them: parties, charities, carnivals and giveaways. Bloggers certainly were engaged.
Stoves joined forces with the WI to create the Real Jam Festival. Riding on the popularity of the jam wave, they sent bloggers and journalists to London for a master jam making class. WI members were on hand to lend their expertise on how to make an awarding-winning pot. And by george, my jam actually set (and I wrote about it). Now there’s a campaign that thought outside the jar.
What are some of your favourite blogger campaigns?
Michelle Twin Mum
Monday 4th of October 2010
Happy to help in any way I can Helen. As you know Jenny WoodenMum has already been to visit us a few times! lol Mich x
Karin @ Cafe Bebe
Thursday 30th of September 2010
I do find this new idea of "brand ambassadors" to be interesting. I have yet to have been "Branded" and find it a bit off-putting but it does seem to be a trend. I did apply to be a Quinny Caster but missed the cut. I found that a bit funny as I have reviewed over 20 pushchairs in the last year (including the Quinny Zapp) for my blog and MadeForMums website yet didn't even get a nod. I am curious about what criteria many brands/PR's are looking for to find their ambassadors? I wish PR's would not only look at the TOP bloggers and would trawl the depths for the rest of us as well. I'd also like to see brands/PR's get more creative with how they would like us to be involved. I think the tried-and-true "review post" is losing it's impact and perhaps Twitter and FB are the better avenue to go down for a while?? What do I know though? :D
Helen
Thursday 30th of September 2010
Interflora PR dept rocks!! I could learn a lot! I've got a new toy range to launch in January so trying to think up ideas now.... this has given me food for thought..... Helen www.thejohncraneblog.com
Crystal Jigsaw
Thursday 30th of September 2010
I wasn't involved in the Toys R Us toyologist, I didn't get invited! I don't know how these companies choose which bloggers to invite but I do think it is a somewhat random choice.
New Mummy
Thursday 30th of September 2010
They are purple and green. I got thistles also