How advertisers intend to ‘let children be children’

Since June’s Bailey Review raised concerns over the commercialisation and sexualisation of children and called for more responsible behaviour by broadcasters and advertisers, pressure has been on advertisers to control the “wallpaper” of sexual imagery facing today’s children.

The Advertising Standards Authority (ASA) says it has taken a number of steps to help protect children, including – as it was asked to by the Bailey Review – reducing inappropriate sexualised imagery from outdoor advertising where kids could see it.

A new online route for reporting inappropriate content has also been created. ParentPort is run by the ASA and other media regulators including the BBC Trust and allows parents to make a complaint, as well as share views and find information.

Complaints can cover television programmes, advertisements, films, video games, newspapers and magazines. There is also advice on how to complain about other things like toys or clothes.

Have you ever reported an inappropriate ad or programme? Do you think enough people know what they can do if they see something that disturbs them?



Share Button

About Holly Seddon

Holly Seddon is the BritMums blog editor. She’s a writer, editor and community consultant and helped launched the community for Adoption UK, which won charity website of the year just 9 months later. She also writes a music blog and is a near-constant presence on the BritMums network.