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The 2016 Brilliance in Blogging award winners are… #BiBs2016

The 2016 Brilliance in Blogging award winners are… #BiBs2016

BiBs Shortlist badge

It has been a fantastic year for the BiBs! Thousands of votes were cast in March and April for each of the 12 categories. Everyone shortlisted in the 2016 Brilliance in Blogging awards was noted for their innovative and highly engaging blogging and social media by their readers and peers.

The shortlists of 10 bloggers in each category went down to 5 finalists by a combination of the public vote and selection by the BritMums team. These blogs represent the best in their niches and BritMums applauds them all for the heart and effort they put into the blogging and social media they do.

Each year it gets harder and harder to choose a winner. Increasingly new blogs are being launched, our community is growing and our more established bloggers are raising their game and levelling up year on year. To have reached the final 5 in each category is a massive achievement, but there can only be one winner…

The winners are chosen by industry judges based on selective criteria: aesthetics, the quality of the content, unique voice and exceptional quality in each category. The 2016 Brilliance in Blogging awards were announced at the BiBs ceremony on Saturday 25 June at BritMums Live.


Fresh Voice

This award celebrates the newbies in the blogging world. The blogger’s actual age doesn’t figure; rather it’s their fresh approach to blogging and social media – with content, pictures, video and voice that makes the rest of us take notice. Blog should be less than 18 months old, or recently relaunched.

Winner: Emma Critchley, Island Living 365


The award for blogs good enough to eat. These nominees have a knack for writing about food, recipes and the rituals of eating, often accompanied by mouth-watering images. Yum!

Winner: Emily Leary, A Mummy Too


The content, the voice, the infectious enthusiasm of these bloggers encourages everyone around them. They are seen as leaders in their field and their inspiration is felt through the community.

Winner: Michelle Reeves, The Joy Chaser

Social Media

It’s not just about blogging. Think of your entire social media footprint: Twitter, Facebook, Instagram, G+, Pinterest with a little Vine thrown in for good measure. Heck, you may not even have a blog, but the Internet knows who you are.

Winner: Vicki Psarias-Broadbent, Honest Mum


Most blogs have writing at their core. But some blogs feature writing that makes it hard to stop reading. Whether a blog reads like a compelling bestseller or gorgeous poetry, this award celebrates the words on the page.

Winner: Prabs, Absolutely Prabulous


These bloggers harness the power of video and marry it with compelling viewpoints, informative how-tos or just compulsively watchable clips. At their heart, vloggers are real people having a chat with you.

Winner: Anna Whitehouse, Mother Pukka


Family travel blogging runs the gamut from round-the-world travelogues to just-down-the-road outings. Blogs in this category are passionate about travel and discovery and it shows, via pictures, evocative descriptions and a realistic perspective of travelling with kids.

Winner: Cathy Winston, Mummy Travels


These bloggers combine classic photography skills with an eye for creativity and an interest in harnessing the latest photo blogging tools.

Winner: Amber Wilde, The Goblin Child

Beauty & Fashion

This is for all you fashion and beauty lovers. To paraphrase Coco Chanel, a fashion blogger’s site should be two things: classy and fabulous. Bloggers in this category have both. Being a parent adds an interesting dimension to fashion and beauty coverage – combining a world view with a catwalk view.

Winner: Fritha Tigerlilly, Tigerlilly Quinn

Art, Craft & Design

They stitch, they glue and so much more, and they tell us how to do it. We marvel at the creativity of these bloggers and — along with our crafty kids — are grateful recipients of their expertise and knowledge.

Winner: Maggy Woodley, Red Ted Art


These blogs that share the laughter and tears of family life, telling stories that elicit a-ha’s and understanding from all of us. They are honest and open about the realities of family life and we love them for it.

Winner: Natalie Mudd, Mum in Brum

Readers’ Choice

For blogs that grab your attention and won’t let go, with great design, great writing, great images — the entire package. Once we find these blogs, we fall in love.

Winner: Fiona Cambouropoulos, Coombe Mill

BritMums Choice

Our special vote went to a social influencer with a massive following, a great eye and a passion for her craft.

Winner: Ali Clifford, Incredibusy


The winner is picked from the winners of each of the other categories – the best of the best!

Winner: Vicki Psarias-Broadbent, Honest Mum

Congratulations to all our 2016 winners!


BritMums is the UK’s original collective of lifestyle bloggers and digital influencers, fueling the country’s most influential social content. We lead the online conversation with members who are parent social influencers creating content on topics ranging from food, parenting, travel, politics, style and more.

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Tuesday 6th of December 2016

A lovely feeling to pop back months later and see my name up here among the winners. A win I will never forget. Thank you.

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