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Video: How to run competitions on your blog

Blog giveaways: Watch our video with an expert comp’er for tips

Blog giveaways and competitions are a great way to lure new visitors to your blog, highlight stuff you love and forge relationships with brands. But what kind of prizes work the best? Should you use a functionality like Rafflecopter to run your giveaway? How do you run a successful competition?

BritMums chatted with Di Coke from the SuperLucky blog about the things you need to know, from legal requirements to best practices and what makes competitions and giveaways fun.

Also check out this post on Di’s blog which is a companion to the presentation she gave at one of our BritMums Live conferences. It includes helpful templates and more.

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More competitions advice for influencers

5 things NOT to do when running a giveaway

About Jennifer Howze

Jennifer Howze is the Creative Director and co-founder of BritMums. She blogs about family travel at Jenography.net, tweets at @JHowze and Instagrams at @JHowze. Previously, she wrote the Alpha Mummy blog at The Times and as a journalist has contributed to The Times, The Guardian, The Independent, The Wall Street Journal, Travel & Leisure, Budget Travel, CNN.com, Allure, SELF and Premiere, among others. She won The Maggie Award from the Planned Parenthood Federation of America for a health article in Seventeen magazine.