Take the Kingsmill #BoostYourLoaf Instagram/Twitter challenge! #ad

Kingsmill 50/50 Vitamin Boost loaf - BritMumsWe want to see how your family enjoys the new Kingsmill 50/50 Vitamin Boost with a picture on Instagram or Twitter. Share your recipes, lunch-box ideas, even foodie options using the bread that gives your family a boost of vitamins and minerals!

The new loaf still offers the great taste of Kingsmill 50/50 that you know and love, containing a blend of 50% white and 50% wholemeal flour – but now with a boost of seven different kinds of vitamins and minerals, making it easier for your family to get the nutrients they need.

In our #BoostYourLoaf Challenge, we want you to show us in a picture on Instagram or Twitter how you enjoy Kingsmill 50/50 Vitamin Boost with your family.

Is it in the morning, toasted with lashings of scrumptious strawberry jam? Or in a double-decker club sandwich for lunch? Share your moments with us!

Be one of the first 100 to sign up, and you’ll receive a pack that includes a loaf of Kingsmill 50/50 Vitamin Boost bread, a branded backpack and cool travel mug.

About Kingsmill 50/50 Vitamin Boost

  • Kingsmill 50/50 Vitamin Boost contains seven different kinds of vitamins and minerals
  • The bread includes:
    • 30% of the reference intake of thiamin, niacin, vitamin D, iron and vitamin B6 in 2 slices
    • 38% of the reference intake of calcium and folic acid in 2 slices
    • Calcium and vitamin D for healthy teeth and bones
    • Niacin and vitamin B1 for energy release
    • Iron and vitamin B6 for the normal function of the immune system

Prizes and rewards

Take part and you could win X4 day tickets to your choice of 3 popular UK theme parks, including Peppa Pig World, Legoland or Chessington World of Adventures!

How to take part in the #BoostYourLoaf Twitter/Instagram Challenge

  1. Sign up here to get your #BoostYourLoaf delivery. Only the first 100 to sign up will receive them!
  2. Share your #BoostYourLoaf Instagram and/or Twitter post about how your family enjoys the bread, showing in a picture the inventive, delicious way your family eats it. Your image must include the Kingsmill bread package in full view.
  3. To be eligible for the prize you must post by Monday 10 December 2018
  4. Include the hashtag #BoostYourLoaf in your social posts and tag @BritMums.
  5. IMPORTANT: After you post, fill in this form to officially enter to win!

Don’t forget to read the Terms & Conditions.

The winner is Jade from the Autism Pages!

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BritMums is the UK’s original collective of lifestyle bloggers and digital influencers, fueling the country’s most influential social content. We lead the online conversation with members who are parent social influencers creating content on topics ranging from food, parenting, travel, politics, style and more.



  1. Anna
    12 November 2018 / 14:02

    How to sign up? Link is not working…

  2. 13 November 2018 / 06:52

    Hi! Thanks for your comment. The challenge is open to the first 100 that sign up. This is now closed but look out for more opportunities soon.