Mummy Bloggers in Vogue (Literally)

Vicki Psarias

Blogging is a wonderfully diverse and democratic world isn’t it?!

When I first started my blog Honest Mum in November 2010, lost, lonely and suffering from a traumatic birth with my first son Oliver, I would never have believed that the small space of mine on the internet would one day become my full time job, opening up the chance to be literally whomever I wanted to be (pro-blogger, vlogger, model, presenter). In fact if you’d have told me that very thing, I would have most likely laughed in disbelief. Or going on how I felt in those days, cried…

I started my blog thanks to one of my closest friends, the feature filmmaker Amancay Tapia who (finally, after several months) convinced me to start a blog and write about my new life on maternity leave- the identity loss, the good times (the love for my child) the bad (colic, sleep deprivation, a body I didn’t recognise as my own) moves from London to Bristol then Leeds and ultimately everything and anything within this brave new world I was now facing, going from directing hundreds on set to just baby and I. 

Hitting publish was the best thing I’ve ever done. Thank you again Amancay. Blogging meant rediscovering my voice, connecting with other parents instantly, and thanks to twitter, and more than anything, slowly but surely regaining my confidence back that frankly lay in tatters post baby, pre-blogging.  

In fact being a finalist in the BritMums in Brilliance Awards in the Fresh Voice category 4 weeks after starting my blog, gave me the courage to reach out to work contacts when my son was 1 and return back on set where I directed fashion commercials.

That endorsement, that validation that people were actually interested and enjoyed my work, my voice, my perspective on life, me just being myself, amazed me. Truly. Filmmaking is emotion on screen, which is exactly what blogging is, a medium to share emotion, and the fact I found an audience who related to my life and cared, meant the world to me. It still does of course, today. 

Vicki psarias

…And lets fast forward to today. The last 3 years have seen me become a full time professional blogger with a team of 3 including myself here at Honest Mum Limited (my PA/Publicist and a designer/IT support who keeps my blogs looking their best) and I’m so grateful to have a career I LOVE that works for my young family.

Blogging allows me to use my media background and skills as a filmmaker and former magazine editor (being creative, storytelling, negotiating budgets, fees, filming, doing PR, using my knowledge of IP and legal issues and more) and it drives me to learn more, every single day while often pushing me out of my comfort zones, never failing to stimulate me.

Most of all, it allows me to be whomever I want to be, to write whatever I like as my own editor, be it family life, food, beauty, film or style.

That’s the joy of blogging/vlogging and being online, it’s a democratic platform where you can share your passions and find a like-minded audience with the click of a button. 

first modelling image

It also opens up careers you’d never really considered-

One being modelling, bar dabbling briefly as a teenager, this wasn’t something I’d ever considered professionally (and not at 33) so I was surprised that after writing a review post on Nova Harley Luxury’s baby bag on my style blog Mummy’s Got Style , that the founder of the company, Nova, kindly asked me to model for the brand.

Nova Harley catalogue

I was a bit bowled over to be honest but excited and ready to embrace this next, new chapter as part of my blogging career and own blogging brand I was creating.  

Now, having shot my third modelling campaign for them, twice appearing in British Vogue (I’m in the current May 2015 edition out now) along with my modelling shots appearing in Grazia Daily (whom I also write for), in catalogues, online features, and in stores worldwide, it’s been a totally thrilling, fun and most importantly confidence-building experience.

Grazia Nova Harley

I’m a  5’6″ hourglass mum of two representing a brand being myself and hopefully encouraging other women just like me, to feel good about themselves in the process.

The most recent shoot brought together 3 brands I work with along with Nova Harley, Cosatto and the Jacques Vert Group, with the Nova Harley new collection on my arm, the chic Cosatto Ooba Charleston by my side and wearing elegant pieces from several lines under the Jacques Vert umbrella.

Best of all, for the second time round, my husband, Peter was hired to photograph me for the shoot so it was a complete joy from start to finish, a relaxed day where I felt totally at ease in front of the camera and content, and I really hope it shows in the pictures. 

I love that modelling has become an important part of my diverse job as a blogger.

Recently attending a Pinterest UK event held at A-lister hair stylist George Northwood (Alexa Chung and Huntington-Whiteley are his clients) also saw little ol’ me model for him for the press which was an incredible experience, and I was also invited to London Fashion Week with designers asking to dress me (ooh la la, pinch myself moment)!

Nova harley

I don’t take a second of this for granted by the way and actually decided after several recent London trips (I live in Leeds) that I’d give LFW a miss this year, opting instead for a chilled family weekend with my boys. #LFW will just have to wait until next year!

What all this does prove if anyone were in doubt is quite how far mummy bloggers have come and how valued we are to brands and not just family-focused companies either. 

Our voices, many which have risen from a place of feeling displaced and unheard, are now coveted, cared about, and in huge demand by most importantly our readers, and of course major global brands, levelling the playing field for us parents in the workforce, empowering us to work in a way that suits us, in our time, and on our terms. 

Now has never been a better time to blog. 

We mummy bloggers certainly are ‘in Vogue’ and will not be going out of style either.  It’s only going to get bigger and better for us all. This is just the start…

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About Vicki Psarias

Vicki Psarias Vicki Psarias is founder and author of one of the most popular parenting blogs in the UK, Honest Mum and sister style blog Mummy’s Got Style
Vicki is also a multi-award winning TV Director and Filmmaker. Her website is Twitter: @HonestMummy.


  1. 06 March 2015 / 19:05

    Another wonderfully inspiring piece by this fabulous lady. She really is living proof that hard work pays off in this business 🙂 Cannot wait to hear Vicki speak at BML in June!

    • 07 March 2015 / 09:49

      Thanks so much Renee, that means a lot, can’t wait to meet you in June x

  2. 06 March 2015 / 19:33

    What a great success story, Vicki! I have loved following your adventures over the past year. You’re a real inspiration!

  3. 06 March 2015 / 20:56

    That means a lot to me Mel, thanks for all your support and friendship, you’re an inspiration yourself x

  4. 06 March 2015 / 21:04

    You are so right Vicki. Coming from a career in marketing luxury beauty and fashion brands, now no longer in the office I can see that the traditional modes of advertising and pr don’t easily reach a massive audience – mothers – in the way that blogs do. We have a story to tell and a sincerity in what we talk about, which results in readers who engage with us – this is the holy grail of marketing and one brands can no longer take lightly! Add to this the need for work-life blending, and the rise of mummy bloggers like yourself working around kids shows it can be done! It ain’t easy, but it’s there for us! Well done you hon, long may we all continue to be in Vogue (or Grazia, or Elle!) xxx

    • 07 March 2015 / 12:23

      Thanks darling for such a touching comment. You are so right, the world of PR is moving and bloggers are at the core. It’s such an exciting, empowering time for us all x

  5. 06 March 2015 / 22:48

    In my opinion one of the biggest reasons you are where you are today is because you’re a beautiful person inside and out and the way you write causes waves and ripples in the hearts of everyone who reads your posts.
    Not everyone can connect with people the way you can Vicki – honey, you are gifted <3

  6. 06 March 2015 / 22:54

    Oh Steph, I feel so moved by your comment, thanks so much, what you guys and my readers, my closest, most loyal supporters feel, means the most to me, thank you so much x

  7. amancay
    06 March 2015 / 23:31

    Well done Vicki,a very inspiring story you started from scratch

    • 07 March 2015 / 09:50

      Thanks Amancay, I owe you so much, you really pushed me to start a blog and now it’s such a huge part of who I am and my career, love you lady x

  8. 07 March 2015 / 10:15

    Vicky you are a true inspiration 🙂 I hope I get to go to britmums this year & I will have enough confidence to say hello this year !

    • 09 March 2015 / 12:47

      Thanks so much Emma, oh please come say hi, I’m also on panel discussing pro-blogging so I hope you can attend x

  9. 07 March 2015 / 11:39

    It is so inspiring, to read stories such as this, as a new blogger myself, it certainly gives me motivation to keep at it, well done, It is amazing what a drive and passion and hard work can achieve. xx

    • 09 March 2015 / 12:48

      Thats amazing to read, the opportunities for us all are limitless, thanks for your kind words x

  10. 09 March 2015 / 13:02

    I just wanted to congratulate you on all you’ve achieved, you’ve clearly worked hard for it!

    I’m new to family blogging (have been book blogging for a couple of years though) so this is really inspiring, thank you for sharing your experiences.

    • 09 March 2015 / 13:08

      Thanks very much Kate, I do work hard but it’s all worth it. Parenting blogging really is a great domain to write in. Thanks for connecting here.

  11. 09 March 2015 / 17:39

    Another fab and open post, Vicki. You know I think you’re a star and gifted at whatever you turn your hands to, so it’s no surprise that you continue to soar in the blogosphere. I love how you inspire so many others too, myself included. Keep shaking lady x

    • 10 March 2015 / 11:29

      Oh Uju I feel exactly the same way about you, thank you for your constant inspiration, support, love and friendship. The best thing to come from blogging was friendships like yours. Much love from one mother and shaker to another xx

  12. 11 March 2015 / 23:28

    You look fabulous in the photos, Vicki, will have to have a look for you in Vogue too. You thoroughly deserve to have come this far and you’re a real trail-blazer and inspiration for other mummy bloggers, especially this one! xxx

    • 11 March 2015 / 23:33

      You’re going to make me cry lady! Thank you, you inspire me too xx

  13. 12 March 2015 / 05:49

    Thank you for posting this Vicki – I was literally punching the air reading it! You are such a wonderful ambassador for the world of Mummy (and Daddy) blogging and your success is a testament to the amount of work that you put into your career. You continue to inspire me to shoot for the stars! An amazing read that I hope will inspire all Britmums members x

  14. 12 March 2015 / 07:56

    I love your Story, it is so inspiring and gives me hope. I’m just struggling at the moment with what to do about creating myself a flexible career now my daughter is 9 months old. I gave up / put on hold my London consulting career to have my baby. Now I need to find new avenues, like you have. Something I love that is flexible. Let me know if you have any top tips x Lucy

    • 27 April 2015 / 23:39

      Thanks for this Lucy, sorry for the delay in replying, only just seen your comment. Lots of blogging tips if you choose to make your blog a business on my blog, hope you find it useful, I’ve really found it to be such a wonderful career that works around my young family x

  15. 12 March 2015 / 08:34

    You’re quite an inspiration, I only started my blog back in August but I can’t believe how much of a difference it has made to what I thought would be an isolating and lonely time (maternity leave from a full time career). like you, I never one imagined how blogging would change my life for the better. I’ve handed in my notice and taking a whole new career path that I never once imagined possible. Thanks for willing me on with these fab blogging related posts.

    • 12 March 2015 / 08:40

      My absolute pleasure, blogging is such a wonderful career that really works around kids, congrats for your new exciting chapter x

  16. 12 March 2015 / 09:29

    You are total inspiration for me, not just for blogging but the your approach to life in general and I imagine to lots of newbie bloggers out there too. You always come across as professional, welcoming and genuinely warm and honest. I love love love reading your blog!!

    • 27 April 2015 / 23:40

      Thanks so much Jenni, absolutely stoked to read your comment, I love your blog too and so lovely getting to know you more thanks to this incredible blogging world x

  17. 12 March 2015 / 12:52

    i take away so much from all the advice you impart Vicki but what resonates with me from your words today is this

    ”Most of all, it allows me to be whomever I want to be”

    Thank you for being the voice who validates what I am trying to do. Thank you for being so generous with your wisdom and for championing us all. Most of all, thank you for being you! The first blogger i ever followed, before i ever blogged who spurred me on to write my blog which in turn has given me my voice.

    Sorry if that was gushy but I just think you’re bloody fabulous, lady! xxx

    • 12 March 2015 / 16:47

      Oh Amy you really are going to make me cry now, I actually blogged about this exact thing, being whomever you want to be’ here: and I really believe blogging offers us all that power and platform to be in control of our blogs, our business and offers us endless opportunities. You are a brilliant blogger, keep shining x

  18. 12 March 2015 / 13:23

    Wow you really are one of the success stories of the blogging world, leading the way & empowering the Mummy bloggers!! I hope you continue to enjoy it as much as you clearly do now x

    • 12 March 2015 / 16:48

      Oh thank you so much, my biggest joy is sharing anything, however small that I learn so others can benefit, as my Mum told from the age of 2, ‘women, together are strong’. Thanks for reading and supporting me xx

  19. 12 March 2015 / 16:40

    This is so inspiring to read! Amazing what you have achieved! It’s great to do what you love and what you are passionate about which is why I recently quit my job in Sales & Marketing for luxury hotels to start my own yoga business! Keep doing what you do! You’re fantastic xx

    • 27 April 2015 / 23:41

      Yay, amazing, love your blog Christine and go you for following your dreams, only way in my book x

  20. 12 March 2015 / 18:46

    I love reading your posts, they always motivate and inspire me! My blog is 8 weeks old today, and I feel like I have found what I am ‘meant’ to do, I love everything about it – luckily I enjoy being manically busy! I have my self confidence back and feel like I ‘matter’ again, added to which I have made some amazing blogger friends already!

    Stevie x

    • 27 April 2015 / 23:41

      Yay, this is exactly how I felt when I started Honest Mum, 4 1/2 years ago, an incredible feeling. I love your blog Stevie, thanks for all the support x

    • 16 March 2015 / 20:21

      Oh Vicki, what a lovely comment, thank you, I think you’re an inspiration too. Look forward to meeting you at BML. I’m speaking, hope you can make it.

  21. 13 March 2015 / 18:24

    At OAK HQ we love the work you do. It is amazing to see so many women find a way to be mums and still be themselves by being mum bloggers. Really empowering for women whose lives change so much when they become mums! #brilliantblogposts

    • 16 March 2015 / 20:22

      That means a lot, I never thought a career would be borne (pun intended) when my first was. Blogging has liberated me and offered me a valid career when directing on set for 15 hours days was something I just didn’t want to do with small children. I LOVE blogging and couldn’t imagine my life without it. Thanks for your support.

  22. 13 March 2015 / 20:36

    I love reading journeys like this. I think it’s so important to take the plunge and enjoy what unfolds. You’ve worked hard and deserve what you’ve achieved. An inspiration.

  23. 16 March 2015 / 20:23

    That’s very kind, thanks x

  24. 17 March 2015 / 09:56

    Yours is a great story, Vicki, and one that gives encouragement to all bloggers everywhere. Talent, hard work and a little self-belief can open up a world of opportunities that few of us could ever have imagined the first time we pressed ‘publish’. I’m grateful to you and others like you for sharing your success story and for being so supportive of other parent bloggers out there.

    • 17 March 2015 / 10:03

      Oh Tim, what a lovely comment to read, thank you for your kind words, you are hugely talented and it’s wonderful to share your posts on my blog, here’s to many more. Thanks too for your support and everyone else’s, couldn’t do what I do without you all.