Introducing the #BML17 Brain Trust

The BritMums Brain Trust

You need help. 

We all do. 

Blogging and social media move so fast that keeping abreast of changes, managing your blog, being awesomely creative and managing it all is a big challenge. And sometimes what we need most is an expert on our side. 

With the #BML17 Brain Trust you don’t just have one expert, you have a whole raft of them! 

The #BML17 Brain Trust features top experts in specialty subjects who will meet with you in a rapid-fire slot to answer your most pressing questions. It’s speed dating for social influencers and the opportunity to get personalised advice for YOUR nagging questions.

These 10-minute appointments take place on the Saturday at the conference — you’ll sign up at the registration desk and slip into your one-to-one at your appointed time. Come prepared with your questions!


See the list Brain Trust topics & experts below, and plan which you’d like to sign up for on the day of the conference.


Alex Delf & Susan Schwartz at #BML17Creating an awesome media kit – Alex Delf of Ophir PR and Susan Schwartz, of Best Bits Worldwide and Best Sips Podcast, do a double-team Brain Trust about how to put together a media kit that wows. Who better to give you tips on how to grab the attention of brands, destinations or agencies you want to work with than a luxury blogger who’s travelled the world or an agency veteran who knows exactly what works and what doesn’t. 

Lisa Jane from Travel Loving FamilyUsing Facebook effectively – Lisa Jane, Travel Loving Family tells how she has built up a following and engagement on Facebook and how you can too. Get advice on how to leverage one of the most powerful social media platforms in the world.



SEO – Judith Lewis of deCabbit Consultancy takes a break from her #BML17 powerhouse SEO workshop to give advice to you on your specific questions and promises about SEO, perhaps one of the most powerful tools you have at your disposal. Quit puzzling over how you use it and get answers in the Deep Dive and with Judith one-on-one.  


SEO for Writers and Google Analytics – Stacey MacNaught is an SEO expert who has been working for digital agency, Tecmark, for 8 years. In her role as Search Director, she is responsible for SEO strategies for businesses in travel, finance, retail and other sectors too. Stacey has featured at a host of global marketing conferences including Mozcon, SearchLove, BrightonSEO and Learn Inbound where she shares practical advice for better content and SEO. She also blogs about family life with her husband and two sons at One Small Human and about marketing at Blogsession. Discover ways to use these powerful tools, from the perspective of a content creator and writer. 

Mark Frary

Writing for print – Mark Frary is the author of nine books, including De/Cipher, published by Modern Books on 2 November, a guide to 50 greatest codes and ciphers and how to crack them. He writes for The Times and The Sunday Times on travel, technology and business. He’ll share his insight into writing for print, working with editors and putting together a book, if that’s your goal.


Annika IantoscaBeing a social media manager – Want to put your know-how on creating an impactful social media presence to work by managing Twitter, Instagram, Pinterest and more for companies? Get advice from Digital Mums, which runs training programmes that instruct how to create social media strategies and campaigns for companies. Annika Iantosca, head of admissions, gives you the lowdown. 


Kirstie Pelling

Kirstie Pelling

How to pitch to brands – Kirstie Pelling is a professional journalist who runs the Family Adventure Projectwith her photographer husband Stuart Wickes. The Family Adventure Project is a magazine-style site publishing feature content about travel, adventure and outdoor activities. The couple also work as a creative content production team, producing tailored copy, photography and video for brands and tourist boards. Recent clients include include Premier Inn, Wyndham Hotel Group, LateRooms, Persil and BenQ. The Family Adventure Project is part of the Captivate digital media collective. In the past year Kirstie has also written for a wide range of travel sites including Lonely Planet and The Telegraph.

Pinterest logo


Pinterest – It’s one of the most visual powerful platforms online, with the ability to refer traffic, create engagement and build a brand identity. Get advice from the source, with Kate Allchin, who works for Pinterest, and can evaluate what you’re doing and what you should be doing, along with what actually works on Pinterest.  




YouTube- Get individual help from YouTube itself! Jules Fournier and Magali de Quillacq are staying after their session to take questions as part of the Brain Trust. This is your opportunity to utilise these experts!



Get the latest news about #BML17, with updates on speakers and sessions.


Got your ticket? Register now so you don’t miss out!

BML17 Register Now badge







Share Button


BritMums is the UK’s original collective of lifestyle bloggers and digital influencers, fueling the country’s most influential social content. We lead the online conversation with members who are parent social influencers creating content on topics ranging from food, parenting, travel, politics, style and more.