How to write a review post

helen groundsThis post was first published on BritMums February 2011 and reposted here to link with our better your blog series.

Helen writes reviews about everything from bathroom toy holders to coffee makers on her blog and she also blogs at Here, she shares her tips for getting in to the reviewing game.

Do you think you have a unique viewpoint and knowledge to write reviews, whether for products, services or entertainment? Have you seen other blogs and wondered how to start reviewing? Here are some tips and advice to help you begin.

This was invaluable to me when I started out. You can find many companies on Twitter who are very friendly and some will even be more than happy to send you some of their products to review. If you want to ask over Twitter you should ask in a polite manner. Don’t just say “Got any stuff for me to review?” That makes you sound like a blagger, not a blogger. An example would be this tweet to Tommee Tippee, where I merely ask them if they were looking for reviews from mummy blogger (our kitchen is full of their products) and I got a response fairly quickly asking if we can speak over email.
This led to me being able to test and review their new Digital Monitor & Sensor Pad, which they read and emailed me to say they appreciated it. I keep a list of companies on Twitter which you may wish to look at and follow some of them. People I suggest to follow are:

Tip: Sometimes you will be asked to DM them an email address; however if they aren’t following you then you cannot do this. If you don’t want to say your email address out over Twitter, ask them for an email address you can contact. Most will either follow you and DM you with a contact address or will just reply with the email address for which you can then speak to their PR team.

Another bit of advice: Don’t simply put out a general tweet saying “I’m doing reviews”. It can look like a freebie-grab. A personal approach will get you a lot farther.

Resource Enquiry Websites
I started using these after I had done a few baby food reviews. I was amazed by the response I got, but I will warn you that you may end up with an inbox full of opportunities, not all of which will be of interest to your audience. Some may be not what you even asked for! I attract maternity clothes even if I ask for baby bath equipment. The Response Source website has worked really well for me. Many people have asked me about what they should put into “Media Outlet” and that is to click “Can’t find your media outlet on the auto-complete list?” and write in all your details in there.

Don’t forget to join the BMB “Working with Brands” group – you’ll find opportunities to work with brands and review products. You can also share you reviews and talk about reviewing issues in the Reviews and Recommendations group.

You can also use the products you get to run a competition or to giveaway prizes after you’ve reviewed it, as long as it’s in pristine condition.

Tip: Ask for a specific range of products. If you want to do reviews related to child safety, make sure you clearly state this. These could be car seats, baby-proofing kits or a safety gate. You also should consider your audience. What sort of age of children do they have, are they mostly full-time mums, mums-to-be or dads that read your blog? Get products that suit your audience’s interest.

IMPORTANT: Some companies may request for you to send the product back to them. Make sure you ask for a return address, payment or prepaid label for posting or arrangements for a courier to pick it up. Don’t forget to keep all the packaging and manuals.

Review for Other Blogs
If you are very new and are finding it hard to get interest from companies because you don’t have much traffic, you may want to consider reviewing products for someone else. Some bloggers get loads of interesting products they want to review but simply lack the time or the product’s age range doesn’t fit with their child’s age.

Approach sites that do a lot of reviews and offer to do it for free. Most of the time they will send you the product and put a link to your blog either on the review post or on the sidebar of their blog. Not only does this increase your exposure in the world of mummy blogging but it also gives you the chance to work on your writing skills as a reviewer.

Tip: Some sites may have a review “layout” and want you to keep to that. When I review a product, I do a full review that includes issues I may have with it, followed by a simple Pros and Cons list and then finally a score out of 10. Do check with the site and look at past reviews too.

And there you have it, folks! Now you are on your way to writing reviews for your readers to enjoy. Good luck and have fun testing products out!

– Helen Grounds blogs at and

Come back at noon tomorrow for tips on how to write a sponsored post!

Share Button


BritMums is the UK’s original collective of lifestyle bloggers and digital influencers, fueling the country’s most influential social content. We lead the online conversation with members who are parent social influencers creating content on topics ranging from food, parenting, travel, politics, style and more.


  1. 27 April 2012 / 19:16

    Helpful post, thanks. I’ve always been a bit wary of review posts because I want to feel like I can speak my (tiny) mind.

  2. Carol oldham
    11 May 2012 / 19:35

    It is amazing how many PR companies tell me they have no end of trouble getting items back from bloggers this is a really good point and one that should be followed. Non return of items is not only illegal and is theft but it also gives all us honest bloggers a bad name too.