BritMums team up with McDonald’s to support local litter picking #LoveWhereYouLive #ad

Rubbish! It annoys us and blights the landscape. As parents, we are outside frequently with our children who are often touching, playing and getting close to the ground in streets, parks, woods, shopping areas and more. Earlier this month, seven plucky BritMums influencers decided to do something about it, along with team of McDonald’s managers and employees.

Influencers and their children joined teams of volunteers, donned plastic tabards and took to their designated local area armed with litter picks and rubbish sacks in an attempt to tackle litter the UK. They’d previously invited followers on social media to vote on where each litter pick was to take place as part of BritMums paid project promoting McDonald’s and Keep Britain Tidy/Keep Scotland Beautiful Love Where You Live campaign, so the areas that were cleaned up were directly chosen by the public The Love Where You Live campaign encourages local communities to take action and work together to tackle litter in their local area. 

The result wasn’t just cleaner local areas. The children and grown-ups had a real sense of accomplishment, and fun. As you can see from the pictures and video, the sense of community was palpable.

Birmingham gets the broom
Amy Powell @Learning and Exploring Through Play and her daughter tackled the Temple Row area of Birmingham. “We had managers from local shops come out to us and say, ‘You’re doing an amazing job guys. Thank-you’. It highlighted to me that in the eyes of all, litter is a problem and seeing a group of people out there tackling it head-on was appreciated.” 


HelpfulMum helps in Ripon 
Sian Russell @Helpfulmum headed to Hell Wath in Ripon to take part in a litter pick with staff from the local McDonald’s. “As we finished the two hours of litter picking, one of the older children asked if he could do it all again! The children all seemed to really enjoy it.”

The art of a cleaner city
Karen Beddow @Mini Travellers traversed  Manchester’s City Art Gallery area with her children. She enjoyed talking to the various members of staff who were part of her team of volunteers as they walked around collecting rubbish. “[The] team were keen to let me know just how much McDonald’s restaurants in Manchester do to support community initiatives,” she explained. 


Rubbish-free Richmond Park
Elfa Wilmot @CalifornianmuminLondon spent two hours walking around Richmond Park with her two indefatigable children and was very enthusiastic about litter picking by the end of it. “I’d like to encourage everyone to do more to tackle litter in their community…Grab a bag and pick up litter the next time you are shopping on your high street, or the next time you go for a walk in the park,” she suggests. 

High spirits in Scotland
Susan Mann’s followers in Thornliebank, Scotland sent her to Orchard Park Avenue for her litter-picking adventure. “The rain was pouring down, but that didn’t dampen our group’s spirits,” said Susan “We were raring to go, and it was a wonderful thing to be part of.”  She also grabbed the opportunity to interview the McDonald’s franchisee to find out why taking part in local events like this is so important for him. See what he had to say in her video below.

Litter ninjas take Reading
Charly Dove @PODcast set off to McDonald’s on Oxford Road in Reading. “POD was thrilled with her grabber and got stuck in straight away, referring to us all as the ‘litter ninjas’…It’s amazing how much rubbish there is on our streets when you’re out looking for it. We didn’t have to try very hard either, just up the road from the restaurant we discovered a pile of plastic bottles, cans and crisp packets. It’s so sad to see especially when there are bins just a short distance away.”

Teaching via litter
Hayley @Sparkles & Stretchmarks was also keen for her children to learn through example. “As a home-educating parent it’s particularly important to me to demonstrate to my children the importance of community spirit and getting hands on to help out in our local area, too,” she said. 

We at BritMums are super proud of each and every one of Influencers and their efforts with their children and local McDonald’s. They collected an astounding 76 sacks full of rubbish around the UK in just a handful of hours.

Share Button


BritMums is the UK’s original collective of lifestyle bloggers and digital influencers, fueling the country’s most influential social content. We lead the online conversation with members who are parent social influencers creating content on topics ranging from food, parenting, travel, politics, style and more.


  1. 27 November 2018 / 12:33

    You all did so well on these litter picks. It’s heart warming to see communities rallying round to make the place they live in a better place.

  2. 27 November 2018 / 13:33

    It was a pleasure to be apart of this.

    We had such a lovely afternoon, out and about in the community making a difference and talking to lots of locals.

    We collected so much rubbish in a few short hours which made us all feel accomplished.

    It’s great to see so many children that were on board with this too! My daughter has continued to do her bit after the event.

    Thank you Brit Mums and McDonalds for the opportunity to be apart of such a great campaign.

    • 27 November 2018 / 13:42

      How lovely that your daughter has continued to be aware after the event has passed!

  3. 27 November 2018 / 14:10

    It was a great initiative to be part of. We really enjoyed it and my youngest is looking forward to doing it again soon. The kids learned so much about rubbish and what people discard. Well done Britmums and McDonald’s we were proud to be part of this x

  4. 27 November 2018 / 23:12

    I can’t believe that I didn’t previously know how involved McDonald’s is with the local community. We were so pleased to take part in this initiative. It was a wonderful feeling to get together and pick up litter for the community. I had to get my son his own litter-picker afterwards as he especially loved it.

  5. 28 November 2018 / 12:35

    It was so much fun to take part, and my children have been spotting litter ever since! I am really impressed with McDonald’s and the amount they do to give back to their communities.