Brilliance in Blogging winners 2015

BiBs brilliance in blogging awardsAnother fantastic year for the BiBs! Thousands of votes were cast in March and April for each of the 12 categories. Everyone shortlisted in the 2015 Brilliance in Blogging awards was noted for their innovative and highly engaging blogging and social media by their readers and peers.

The shortlists of 10 bloggers in each category were then whittled down to 5 finalists by combination of the public vote and by the BritMums team. These blogs represent the best in their niches and BritMums applauds them all for the heart and effort they put into the blogging and social media they do. But there can only be one winner.

The winners are chosen by judges based on selective criteria: aesthetics, the quality of the content, voice as well as exceptional quality in each category. The awards were announced at the BiBs ceremony on Friday 19 June at BritMums Live.

BiBs 2015 Categories:

Mark Warner BiB sponsorFresh Voice

This award celebrates the newbies in the blogging world. The blogger’s actual age doesn’t figure; rather it’s their fresh approach to blogging and social media – with content, pictures, video and voice that makes the rest of us take notice. Blog should be less than 18 months old, or recently relaunched.

WINNER:   The Ordinary Lovely   Rachel        @TheOrdinaryL      


The award for blogs good enough to eat. These nominees have a knack for writing about food, recipes and the rituals of eating, often accompanied by mouth-watering images. Yum!

WINNER:   The Crazy Kitchen       Helen Jessup      @Jessies_Kitchen

Lindemans BiBs sponsor 2015Inspire

The content, the voice, the infectious enthusiasm of these bloggers encourages everyone around them. They are seen as leaders in their field and their inspiration is felt through the community.

WINNER:    Downs Side Up       Hayley Goleniowska     @DownsSideUp

supersavvymeSocial Media

It’s not just about blogging. Think of your entire social media footprint: Twitter, Facebook, Instagram, G+, Pinterest with a little Vine thrown in for good measure. Heck, you may not even have a blog, but the Internet knows who you are.

WINNER:     Science Sparks      Emma Vanstone       @ScienceSparks

Diary Doll logo for BiBs Writer AwardWriter

Most blogs have writing at their core. But some blogs feature writing that makes it hard to stop reading. Whether a blog reads like a compelling bestseller or gorgeous poetry, this award celebrates the words on the page.

WINNER:     Northern Dad       Julian Boffin       @NorthernDadblog


These bloggers combine classic photography skills with an eye for creativity and an interest in harnessing the latest photo blogging tools.

WINNER:    Mammasaurus         Annie Spratt        @AnnieSpratt



These bloggers harness the power of video and marry it with compelling viewpoints, informative how-tos or just compulsively watchable clips. At their heart, vloggers are real people having a chat with you.

WINNER:   Family Adventure Project    Kirstie Pelling     @familyonabike


Family travel blogging runs the gamut from round-the-world travelogues to just-down-the-road outings. Blogs in this category are passionate about travel and discovery and it shows, via pictures, evocative descriptions and a realistic perspective of travelling with kids.

WINNER:   Space in Your Case           @spaceinyourcase


Joules 210x75mm_rightThis is for all you fashion and beauty lovers. To paraphrase Coco Chanel, a fashion blogger’s site should be two things: classy and fabulous. Bloggers in this category have both. Being a parent adds an interesting dimension to fashion and beauty coverage – combining a world view with a catwalk view.

WINNER:     Side Street Style        Laura      @laurasidestreet

Lady Sew & Sew logo BiBs sponsorCrafts

They stitch, they glue and so much more, and they tell us how to do it. We marvel at the creativity of these bloggers and — along with our crafty kids — are grateful recipients of their expertise and knowledge.

WINNER:    Little Button Diaries      Laura and Tia     @LButtondiaries       

Reading Eggs Family BiBs sponsor 2015Family

These blogs that share the laughter and tears of family life, telling stories that elicit a-ha’s and understanding from all of us. They are honest and open about the realities of family life and we love them for it.

WINNER:    Wry Mummy      Jessica Paterson              @wrymummy


Outstanding Bella_B_BW_full_logoOutstanding

For blogs that grab your attention and won’t let go, with great design, great writing, great images — the entire package. Once we find these blogs, we fall in love.

WINNER:      Red Ted Art        Maggy Woodly           @RedTedArt


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BritMums is the UK’s original collective of lifestyle bloggers and digital influencers, fueling the country’s most influential social content. We lead the online conversation with members who are parent social influencers creating content on topics ranging from food, parenting, travel, politics, style and more.


  1. 04 July 2015 / 16:56

    I recorded them in two halves. One half on camera and other half on my phone. Both uploaded to You Tube today. Would love if you could tweet them out.
    All great winners.
    Thanks, Liska @NewMumOnline xx