Ahead of World Environment Day on Tuesday June 5th 2018, leading swimwear brand Zoggs has found a way to support the environment whilst producing an exciting and colourful new swimsuit range for customers. To tell us more about how Zoggs is turning ocean waste into swimwear, their Social Media Manager Charly Dove, who also blogs at PODcast, shares this story. This is a sponsored post.
As a brand, our focus is very much on everyone having fun the water whether it’s in the pool, at the beach or in a lake. We’re also passionate about protecting our environment and preserving our planet for the future. It’s been widely reported how much damage discarded plastic and unsustainable fishing nets causes to our marine life. An estimated 12 million tonnes of debris is dumped in our oceans every single year. Abandoned fishing nets, the invisible killer taking an astonishing 600 years to decompose.
At Zoggs, we’re dedicated to transforming some of the debris in our oceans into high quality swimwear made with ECONYL® yarn. The kind of swimwear that performs as well a non-eco products but doesn’t cost more and allows consumers to do good. But for Zoggs, creating a swimwear range from ocean waste isn’t enough. We’re also committed to reducing the plastic in our packaging with the aim to be 100% sustainable by 2020.
From waste to wear
Beginning its life as plastic waste, our Ecolast™ swimwear is made from ghost fishing nets, carpet and industrial waste – all of which remains in our oceans for hundreds of years. This debris is rescued not just from the ocean but also saved from landfill sites through initiatives such as The ECONYL® Reclaiming Program, The Healthy Seas initiative, and Net-Works™.
The regeneration process sees the debris return to its raw form at which point it is transformed into polymers used to produce the ECONYL® yarn. Made from 100% regenerated waste material, the yarn performs just as well as any other nylon yarn manufactured using crude oil. The Zoggs Ecolast™ fabric is made using 78% ECONYL® yarn and 22% LYCRA® XTRA LIFE™. This is a soft, comfortable, high performance swimwear fabric which is proven to be 15 times more resilient to chlorine than standard swimwear fabrics.
Reducing our environmental impact
Ecolast™ swimwear will start to become available from July with 40% of our entire SS19 swimwear collection made from Ecolast™. We’re also donating 10% of our Ecolast™ profits to charity, which will go directly into helping our oceans.
But that’s not all. We’re dedicated to creating packaging that reduces our environmental impact. So from January, the plastic used in our goggle packaging will reduce by 57%. We’re also aiming for all our packaging to be 100% sustainable by 2020.
Learn more about Zoggs at www.zoggs.com
For more information about World Environment Day on June 5th 2018 visit the website or search #BeatPlasticPollution on social media. World Environment Day is an environmental awareness day, run by the United Nations.