BritMums Live 2015: The Craft Lounge!

Sewing, knitting and crocheting couldn’t be more cool and fun (even before you know that Ryan Gosling’s doing it) and it’s so easy to get started! We’re delighted this year to feature The Craft Lounge at Brit Mums Live. It is a space to make something, chat with friends and let your creativity take over,…

Share Button
View Post
Share:

What ASA rules mean for vloggers

It all kicked off with Oreos. Several popular vloggers were sent biscuits and, working with Oreo, challenged their viewers to an Oreo lick race. The resulting content has prompted the Advertising Standards Agency to respond. The ASA has put out a statement reiterating that online content advertising or promoting a product or service needs to…

Share Button
View Post
Share:

ASA clarifies its sponsored content guidelines

The way brands and bloggers work together have long fuelled heated conversation. Ever since Advertising Standards Authority Guidelines were announced back in 2011, both sides have been trying their best to interpret and adhere to them. When we first wrote about this three years ago, it seemed to raise more questions than it answered. Now,…

Share Button
View Post
Share:

Now open: The 2014 Brilliance in Blogging (BiB) Awards!

They are the big awards with the little bitty name: Nominations for the 2014 BiBs (aka the Brilliance in Blogging Awards) are now open! BritMums highlights the best of parent lifestyle blogging in our BiB Awards. It’s an opportunity to recognise the most creative, inventive and compelling blogging of the year! Last year more than…

Share Button
View Post
Share:

Blogging With Integrity is more important than ever

Way back in 2009 British Mummy Bloggers started the Blogging With Integrity campaign, to encourage mum bloggers to be above-board and transparent in all their dealings with sponsors. At that time in America, the Federal Trade Commission was getting involved in regulating blogs’ sponsorship relationships, and our hope was that this voluntary program would avoid…

Share Button
View Post
Share:

Tips for finding a brand to send you to CyberMummy

Our CyberMummy partner Sian has just posted some great tips on her site about how to target, pitch and secure a sponsor. (Hint: Don't offer to get their logo tattooed on your arm…or elsewhere. In fact, these suggestions work for finding a sponsor for any kind of project: know what you want out of the deal,…

Share Button
View Post
Share: