The way brands and bloggers work together have long fuelled heated conversation. Ever since Advertising Standards Authority Guidelines were announced back in 2011, both sides have been trying their best to interpret and adhere to them. When we first wrote about this three years ago, it seemed to raise more questions than it answered. Now, […]
Tag Archives | sponsored posts
2013 newsflash: Helen, of Actually Mummy, has undergone a major headspace transformation, returning from the 2012 Christmas break unrecognisable to all those who know her. Except her children, who have emerged from the festive season wearing an expression of mild surprise… First up, let me tell you my news: I’m planning a new direction. […]
Writing a sponsored post means you’ve been offered something (usually a PayPal payment, but sometimes a voucher, product or experience) in exchange for writing a post with one or more anchor words or phrases included. These anchor words will have links to the brand’s website. The two main types of sponsored posts: Content without the […]
So you’ve been blogging for a while and you’re loving it! Your blog is looking exactly how you want it (after many a midnight hour spent tinkering!) and your traffic is on the up and up. So what next? Successful bloggers have gone on to do everything from publishing a book to building a business, turned freelance and built niche websites.
How blogs and brands work together has been an ongoing topic of conversation in the blogging world as well as at the Office of Fair Trading and the Advertising Standards Agency. This week the ASA has issued new guidelines for online advertising and marketing that have provoked mixed reaction. The goal of the guidelines is […]