PR tips for influencers: 6 easy steps to creating a PR plan  

Natalie Trice has recently published ‘PR School: Your Time to Shine’ that aims to change the way bloggers and small business owners think of PR and their businesses. Here, she advises how to make PR work for you as an influencer. Let’s get something straight from the start – PR isn’t just for celebrities and…

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Why ‘mum bloggers’ are powerful

Genevieve is the founder of www.fossick.com, a niche travel site for Australia and New Zealand. A mum to two kids, she blogs about travel, customer reviews and the science behind user-generated content.   “Are you generous digitally?” There is a small not well known secret as to why bloggers, especially mum bloggers are gaining such success over the…

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