What the new ASA online guidelines mean for mum bloggers

How blogs and brands work together has been an ongoing topic of conversation in the blogging world as well as at the Office of Fair Trading and the Advertising Standards Agency. This week the ASA has issued new guidelines for online advertising and marketing that have provoked mixed reaction. The goal of the guidelines is…

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What the OFT ruling means for bloggers and Tweeters

Update: This post and what the OFT’s ruling means for blogs has generated a lot of debate! It’s obvious that the issue of how to handle commercial relationships and transparency is one that engenders a lot of opinions (and emotions) in bloggers. Our idea of creating badges/icons/visual elements that immediately convey has drawn praise and…

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Blogging With Integrity is more important than ever

Way back in 2009 British Mummy Bloggers started the Blogging With Integrity campaign, to encourage mum bloggers to be above-board and transparent in all their dealings with sponsors. At that time in America, the Federal Trade Commission was getting involved in regulating blogs’ sponsorship relationships, and our hope was that this voluntary program would avoid…

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