Tag Archives | disclosure

vlogger image by Vladimir Gjorgiev

What ASA rules mean for vloggers

It all kicked off with Oreos. Several popular vloggers were sent biscuits and, working with Oreo, challenged their viewers to an Oreo lick race. The resulting content has prompted the Advertising Standards Agency to respond. The ASA has put out a statement reiterating that online content advertising or promoting a product or service needs to […]

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Blogging With Integrity is more important than ever

Way back in 2009 British Mummy Bloggers started the Blogging With Integrity campaign, to encourage mum bloggers to be above-board and transparent in all their dealings with sponsors. At that time in America, the Federal Trade Commission was getting involved in regulating blogs’ sponsorship relationships, and our hope was that this voluntary program would avoid […]

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