Tag Archives | ads

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What ASA rules mean for vloggers

It all kicked off with Oreos. Several popular vloggers were sent biscuits and, working with Oreo, challenged their viewers to an Oreo lick race. The resulting content has prompted the Advertising Standards Agency to respond. The ASA has put out a statement reiterating that online content advertising or promoting a product or service needs to […]

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Top tips for working with brands and PRs

As part of our series on improving your blog, this week we focus on monetizing your blog. What better place to get information on how to set up your blog to make it attractive to PR’s than from a successful PR? Here we interview Kerry Jean Lister, Social Campaign Director for Doco. BritMums: As a […]

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What the new ASA online guidelines mean for mum bloggers

How blogs and brands work together has been an ongoing topic of conversation in the blogging world as well as at the Office of Fair Trading and the Advertising Standards Agency. This week the ASA has issued new guidelines for online advertising and marketing that have provoked mixed reaction. The goal of the guidelines is […]

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Guest post: How to create a media kit for your blog

Do you want to sell ads on your blog? Are you looking to work with PRs? Why don’t you create a media kit for your blog? Rebecca from Two Become Four gives us some hands-on tips. A media kit, or media pack, is a little like a curriculum vitae for your blog. It’s a chance for you […]

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Mom blogging predictions from the US

Jennifer James, an influential mom blogger in the States, has set out predictions for 14 coming trends in “mommy blogging” in America. These are trends focused on the business side of mom blogging rather than the purely creative content side. The US has a more developed parent blogging culture than the UK, but in my experience […]

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