Do you have a business blog? Or do you blog about business?
Any respectable business entrepreneur will have a LinkedIn profile. It usually consists of their online CV and other promotional features.
But did you know that adding your business blog onto LinkedIn can help boost its ratings and gain you more suitable readers interested in your industry or niche?
I’ve been using LinkedIn since about 2008 and I often use it to help promote my blog and therefore my business, my knowledge and my expertise. It’s demands a different kind of blog writing because of its professional nature, which relevant subjects to suit, but nevertheless the interaction and engagement are very similar.
Jen and Susanna contacted me to ask if I would deliver a workshop at BritMums Live! about LinkedIn. They were a bit vague about it, so I decided it should also be about blogging (since it will be at a blogging conference!) and how this can relate to LinkedIn.
Here is a recording I made in advance of my LinkedIn workshop I gave at BritMums Live! – just in case you weren’t able to attend – in which I showed how putting your business blog onto LinkedIn can certainly be beneficial.
LinkedIn is (at the moment) the third largest social networking site, below Facebook and Twitter, so if you blog for a business or about business-related matters, you really ought to be on it to raise awareness of both you, your business and your business blog.
In this workshop I talk about:
- optimising your profile
- how to link to your blog
- how to actually blog on LinkedIn
- LinkedIn social sharing buttons and badges on your sidebar
- how to use LinkedIn groups to help promote your business blog to like-minded readers, potential clients, employers or joint ventures.
If you’re interested in using LinkedIn, or you are intrigued about LinkedIn and how it can benefit your business blog, then this workshop is worth watching.
Enjoy!
About Alice Elliott
Alice Elliott, aka Fairy Blog Mother, is an award winning blogging consultant who has been looking after bloggers since 2006! Woah, that's a long time! She specialises in "explaining things really simply" about WordPress, and has twice been noted as a top WordPress influencer for 2019.
Heather
Tuesday 7th of July 2015
Hi Alice, Thanks for posting this.
I will watch it with interest as, while I do understand the importance of LinkedIn, I really struggle with it - by which I mean, I struggle to motivate myself to use it. I'm not exactly sure why - I think I just don't like it that much compared to Twitter or Pinterest (don't tell anyone though!)
Bookmarked to watch this later - and shared.
Thank you!
Heather
Alice Elliott
Wednesday 5th of August 2015
Hi Heather, thanks for commenting. Use LinkedIn if you treat your blogging as a business. And by this I also mean if you blog for brands, review products or deal with other businesses in any way.
LinkedIn is an online place for your CV, which anybody may look at if they are thinking of seriously taking you on. Hence why it's so important to make sure it is as complete as possible, and totally highlights your blogging skills.
tracey @ Mummyshire
Thursday 2nd of July 2015
Hello Alice, I was one of the audience members at your talk at Britmums Live and it was really interesting, Thank you I hadn't appreciated the power or the influence of LinkedIn before, but you've made me look at this social media platform in a very different way, and one that I need to take seriously. All very insightful. Thank you
Alice Elliott
Wednesday 5th of August 2015
Thank you Tracey. So glad you enjoyed my workshop. Remember LinkedIn is for professionals, and you must treat it as such. But this doesn't diminish the power of conversation and discussion that we also use on other social networking sites.