Join our #PetitsFilousPlayFree chat: Celebrating Free Play for kids #ad

Join our #PetitsFilousPlayFree Twitter chat on Tuesday 16th January at 13:00 and tell us how you encourage your children to Play Free.


Free Play is critical for children’s development. Not only does it tap into their imagination and encourage creative thinking, it also supports their physical and cognitive development. For example, while stomping in a puddle may seem like a child is just trying to make a mess, this simple act of Free Play teaches children about cause and effect, while a running leap onto a sofa will help build spatial awareness.

Join our Twitter chat on Tuesday 16th January at 13:00 and tell us how you encourage your children to Play Free.

Allowing children time to play on their own – without interfering — helps develop many crucial skills including negotiation skills, cause and effect and team playing. It’s essential for every child, not to mention fun and inspiring! We’ll be sharing tips, strategies and facts about how Free Play is great for your children.

We will also be joined by Anita Cleare (@thinking_parent) a prestigious parenting expert and co-founder of The Positive Parenting Project. As a passionate advocate for Free Play, Anita will be able to answer your questions about the importance of Free Play and child development through Free Play.

The chat is sponsored by Petits Filous the No 1 kids fromage frais brand in the UKThe brand who has been dedicated to child development in the UK for the last 30 years is extending its focus from the functional benefits of its products – calcium and vitamin D for healthy bones – to the revealing the power of Free Play for children’s development, encouraging parents to embrace it as a priority.

Petits Filous wants to ensure Free Play doesn’t become a thing of the past. This is why they are launching a campaign which aims to champion Free Play and the benefits of it by encouraging parents (and all other care givers including grandparents) to embrace it as part of their child’s day.

Petits Filous provides your child with the goodness of calcium and vitamin D for healthy bones. Furthermore, a recent Change4Life campaign launched by Public Health England recommends Petits Filous – with less than 100 calories per serving* – as a healthy snack for kids. Learn more about the nutritional benefits of Petits Filous at

(*on specific variants)


Tweet on Tuesday 16 January between 13:00 – 14:00 GMT about the benefits of Free Play and how parents encourage it using the hashtag #PetitsFilousPlayFree, and following @BritMums. Tag @thinking_parent to ask Anita Cleare any questions.

10 lucky winners, chosen at random, will win a John Lewis voucher worth £25.

  • #PetitsFilousPlayFree
  • Tuesday 16 January 2017 13:00 – 14:00 GMT
  • Prize: 1 of 10 £25 John Lewis vouchers
  • Follow @BritMums
  • Tweet about the benefits of Free Play and how you encourage it
  • Tweet now to enter!

Our co-hosts

Also tweeting are our co-hosts, who make the discussion that much better and are compensated for their involvement. Make sure you follow them too! 

Read the Terms & Conditions

The winners are:


Diane Tait

Cara at Jammy Jigsaw

Happy Family Hub

Cherry Newby

Samantha Mann

Amazonian Mummy

Galina Varese



Emma Amoscato




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