BritMums is pleased to have Christine Beardsell run our advanced video blogging session: Building your online video presence and YouTube profile.
Christine is a practical visionary and marketing innovator. Before launching VCCP Content she spent the last 11 years pioneering the use of both branded content and social media at the world’s largest digital agency, Digitas. She was also a driving force behind the Digital Content NewFronts — the premier digital content event held in New York each summer.
A graduate of The Cooper Union School of Art in New York City, Christine’s rare mix of creative, tech and media skills, plus an entrepreneur’s gift for innovation, have led her to invent hugely impactful and ground-breaking projects for major brands like Kraft, American Express, IHG, and Samsung. Not surprisingly, her work has contributed to the winning of many top industry honours, including Cannes Cyber Lions, Webbies, Caples, Effies, and OMMA Awards.
Christine’s practical vision for the new partnerships that technology makes possible between brands, content creators and, most important of all, audiences themselves has made her a much sought after speaker and panelist at major industry conferences from Digital Hollywood to SXSW. Her popular column on ClickZ in 2009 remains a valued source of thinking on branded content strategy.
About Susanna Scott
Susanna Scott founded the BritMums social network in 2008 after a career in marketing. She wanted to create a space for parent bloggers to network, and share ideas and opportunities. She is often quoted as a pioneer in the UK Mum Blogging space, and has been named a top female entrepreneur. She has been featured in The Times, The FT, The Independent, The Guardian, The Sun, Technorati, She, Primo Baby and Red magazine, amongst others. She speaks frequently about blogging, social networking and the BritMums community at industry events. Her blog A Modern Mother ranks in the UK’s top 10 Family Tarvel Blogs. Follow her on @amodernmother.
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