We’ve been running sessions on Family Travel Blogging for years now. The exciting thing is how much this niche is evolving. The content is getting better, the variety of destinations wider and the brands more interested in our growing power.
But there’s always more to absorb. This year we’re focussing on what we can learn from professional travel bloggers, the big no-nos that may be holding you back and also why travelling with children is not just a great source of blog content but is so vital and important for the family.
The session
Family travel blogging: Cool content now, press trips no-nos and why our kids need travel
Our panellists:
Steve Keenan, formerly of The Times and The Sunday Times, organiser of Social Travel Britain and fount of travel knowledge at Travel Perspective
Gretta Schifano, who has contributed to print publications like National Geographic Traveller and whose Mums do travel blog is fast becoming one of the UK’s top family travel blogs
Michael Ball, who organises the Traverse Events conference, Blogstock and London Travel Massive
They’ll be joined by moderator BritMums co-founder Jennifer Howze, who blogs about family travel on Jenography.net and has written on the topic at Yahoo! Travel, The Wall Street Journal, Frommer’s Budget Travel, Travel+Leisure and more.
Read their full bios below.
Michael Ball. Born in North London, Michael grew up travelling, living in the UK, Thailand, Malaysia and Australia. Between 2009 and 2010 he lived in Sydney and was part of the original group who formed the Travel Massive networking events and founded the London meet up on his return home. Since then he co-founded Traverse Events, holding annual travel blogger conferences in the UK, as well as Blogstock, the world’s first bloggers’ festival. Michael lives and works in London, working in social media, marketing and events, mainly for the travel industry as well as writing for several online and print publications on a regular basis. More information on the work Michael does can be found on MichaelEBall.com. @michaeleball
Steve Keenan spent his journalistic career in newspapers, eventually becoming Deputy Travel Editor of The Times in 1999. He moved into digital media a decade ago, as the first online travel editor of a national newspaper. Having introduced social media, video and blogs at both The Times and Sunday Times, he left News International three years ago to co-found Travel Perspective. The consultancy helps travel brands develop digital and social strategies, and Steve speaks regularly at blogger and industry conferences. This year, Travel Perspective has also teamed up with BritMums to create Family Travel Perspective, a collaborative of 10 bloggers, to extend our offering to the travel industry. Elsewhere, Travel Perspective runs the social media seminars at World Travel Market and, in April, 2015, created the first digital/social conference for Britain’s tourism industry, Social Travel Britain. @StevenKeenan
Gretta Schifano is a professional travel writer specialising in family travel. Her website Mums do travel won the 2014 BritMums BiB award for the best travel blog and her travel features have been published in places such as National Geographic Traveller, the Financial Times and the Independent. Gretta previously worked as a BBC radio producer and has also spent time as an English teacher in Italy and Spain. Gretta’s children are 16 and 12 years old and she pines for the days when they were officially allowed miss school in order to go on family holidays.
Moderator:
Jennifer Howze is an award-winning journalist and blogger as well as Creative Director and Co-founder of BritMums. She blogs about family travel at Jenography.net. Previously she worked as The Times’ Online Lifestyle Editor and Alpha Mummy blogger. She frequently speaks about current events and parenting issues, appearing on TV and radio on BBC The Papers, BBC radio, and Sky News, among others. A 20-year journalism veteran, Jennifer has written for or been featured in a range of online and print publications, including The Times, The Wall Street Journal, Red magazine, The Guardian, The Independent, Travel+Leisure, Yahoo! Travel and many Conde Nast publications. She contributed to the book Standing Up to Supernanny and Frommer’s Budget Travel Secret Hotels of Cornwall, and in 2006 Planned Parenthood awarded her a Maggie for a health writing. @JHowze
Don’t miss out on these and other sessions at the biggest, best blogging conference of the year. It will help you be the blogger you want to be!
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Image: Family in mountains by Jay Si via Shutterstock
About
BritMums is the UK’s original collective of lifestyle bloggers and digital influencers, fueling the country’s most influential social content. We lead the online conversation with members who are parent social influencers creating content on topics ranging from food, parenting, travel, politics, style and more.


