Have you had your say? Take part in our parent blogger benchmark study

We've been watching the British mum blogging phenom from the get go; the community has grown from just a handful of bloggers to nearly 2,000! But what really makes up and drives this eclectic group of highly opinionated bloggers? We want to know!

Are you a British parent blogger? Please fill out this benchmark study; it is anonymous and  will only take a few minutes. Please ask your blogging mates to do the same, the more the merrier. We'll share the results when it's done. Who knows maybe we'll discover that the online middle class mum stereotype is all wrong. Or that you all blog as a type of therapy. Regardless, this is you chance to be heard.

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

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14 Comments

  1. 17 October 2010 / 01:38

    Who are the inquiring minds who want to know? And why? How will the information be used?
    Information about income and spending activity I think are interesting to readers who need to know about money flows for marketing purposes.
    If it is a form to collect marketing information, I think this should be stated more honestly and explicitly.
    At the moment the tone is a little disingenuous and suggests it is just a bit of fun: ‘the more the merrier’. The results will be pored over and analysed and I wonder who’ll be laughing.
    Maybe everyone reads it and knows immediately they are being rounded up for marketing, I don’t know. We are being led here quite vigorously, and I for one would prefer more information about the survey.
    I feel some loyalty to BMB (don’t ask me why; I blame Potty Mummy amongst others), but I feel the identity increasingly slipping to a group which pulls towards market-oriented blogs.
    So please, more information, and less ‘what a lark’.
    Apologies if I have farted in the lift (again). Someone’s got to do it 😉

  2. 17 October 2010 / 07:37

    Surveys are always a type of marketing activity, and yes we do plan to use this information to promote the network, mainly with the media. The purpose is to create an annual study to find out about the make-up of parent bloggers, what drives them, their views on blogging, how much they are online, etc. We will compare this year on year. There are no questions on spending habits. The survey is anonymous.
    In our guidelines we’ve always offered “for those that want to work with brands that have relevant information for your blogs, we will present opportunities and help make introductions.”

  3. 17 October 2010 / 10:08

    thank you susanna, that is a little more information.

  4. 18 October 2010 / 10:22

    I have completed the survey but I was disappointed to see that there was not an option on “do not wish to disclose” for my salary. I have left it blank and this form allowed me to do so but many people will feel obliged to complete that section or will not continue to complete the survey.

  5. 18 October 2010 / 13:25

    You’re right Nickie, we’ll add that. We don’t ask for name or blog, so don’t worry all is anonymous.

  6. Helen
    18 October 2010 / 13:56

    Took part however some of the questions could be worded better, given you “are you this or are you that” then being given the answers “Yes” or “no”.

  7. 18 October 2010 / 21:20

    Hi Nickie, That’s the best thing to do if you don’t want to disclose salary. That’s why we only have a few questions that are obligatory if you want to take part, mainly having to basic demographic info.
    All the obligatory answers are marked with an asterick but I’ll update the intro so that it’s clearer.
    Thanks for the input!

  8. 18 October 2010 / 22:42

    Great to see that feedback is actioned immediately – thanks for that 🙂

  9. 19 October 2010 / 10:56

    It seems to an old cynic like me that the information gathered here will be primarily of interest to advertisers rather than being about what drives and interests bloggers themselves.
    Can you explain to me the thinking behind the questions about income and class?

  10. 20 October 2010 / 14:31

    Hi there, I’ve had a message on my profile comment wall from a ‘BMB Ambassador’ welcoming me to the site and suggesting that a good place to start would be to take the parent blogger survey. Call me a cynic but I feel that the welcome has little to do with me being a new member and is a slightly underhand way to get me to complete the survey.
    My reasons for this are:
    – I’ve been a member of BMB for two months now so a ‘welcome’ seems to be a little after the event,
    – the parent blogger survey is in no way ‘a good place to start’ in my understand of the BMB site. It’s a survey which is asking me for info rather than providing me with any.
    I’m more than happy to complete the survey to help you gather info and I’d completed the survey before I got the ‘welcome’ message. If you want to message people to ask them for help in completing a survey then by all means do so, but please don’t message me in what appears to be ‘we’re here to help’ way but which is actually just a guise to get me to complete your survey.
    I’m not intending to offend anyone with this comment. I’ve really enjoyed being a member of, and contributing to, the BMB site and hope to carry on doing so for a very long time.
    Rant over!

  11. 20 October 2010 / 16:28

    Hi Tilly, it’s the ambassador’s role to help make our newest members welcome and point out what’s new/useful on the site. The survey is our current big initiative, and it was simply a heads up. We’re sharing the results with all our members so I hope you find it useful when it’s finished. Sorry if it didn’t come across that way. Welcome to BMB!

  12. 20 October 2010 / 16:57

    Hi, Becca messaged me and explained that you’re a bit behind in welcoming new members and that you’re keen to get parent’s views, which I appreciated. Looking forward to seeing the results of the survey.

  13. 21 October 2010 / 14:10

    because i had to sign in to bmb again here from hk (but still under the name ‘grit’) i also got a welcome and an invitation to supply the marketing info. in light of my first comment, it was tempting to see it as a wind up, but i’m sure it’s just one of those things that happens…:D