Take the #brightFuture Challenge with Unilever #ad


How can we create a #brightFuture for our children? Take the #brightFuture Challenge with Unilever!

What are the little steps you take as a family to change the future for the better? We want to know!

In our #brightFuture Challenge, sponsored by Unilever, we’re asking you to share the everyday actions you take as a family to help make the world a better place. At the heart of the Unilever brightFuture initiative is the goal to unite communities and encourage small changes in everyday life that have a positive impact on the world.

Like 83% of British parents, you may have felt the birth of your first child made you want to change some aspect of your life for the better. Nine out of 10 parents and 8 out of 10 children agree that if everyone does small things to improve the environment, “together we can make the world a better place”.

We look forward to you telling us more about the little things your family are doing to create a #brightFuture. For details of how to enter and more information about the Unilever #brightFuture initiative to use in your posts, please see below.

If you are one of the first 100 to sign up to the challenge, you’ll receive a Unilever products package (including a bottle of Persil Non-Bio Small & Mighty Liquid, Dove DermaSpa body lotion and a body wash and a bottle of Domestos Bleach).

Take part and you could also be in with the chance to win 1 of 6 £100 shopping vouchers or a grand prize of a £400 shopping voucher!


Join the #brightFuture Challenge in 5 easy steps!

  1. Sign up to get your Unilever products (hurry; only the first 100 to sign up will receive them!)
  2. Use the Unilever products, keeping in mind how they relate to the wider brightFuture initiative. Think about the small changes you make or could make in relation to everyday tasks that contribute to a more sustainable way of living. For example:
    • We use Domestos to ensure our bathrooms are a clean space for our children to use as we know how important sanitation and hygiene is
    • Equipping our children with confidence is essential and we can help in achieving this by providing them with the right resources. The Dove Self-Esteem Project has worked closely with leading psychologists, academics and experts to create materials, making a positive impact on 19 million young lives
    • Persil encourages our children to get outside and play, inspiring them to grow and learn in an interactive way. When we do laundry we could use less water and wash at lower temperatures, helping to educate our children about the little changes we can implement to make a difference
  1. Tell us in a post on your blog about the steps you are taking or could take to shape a bright future. We know families across the nation are already doing little things to make a difference. From turning off the tap whilst brushing teeth to re-using old boxes and bottles – we want to hear about the everyday acts your family performs to continue in creating a #brightFuture. Please also share your thoughts of the Unilever brightFutures initiative as well as stats from their survey (use the Fast Facts box below for facts and figures you can use in your post).
  2. Post by 19th October 2016 to be eligible for prizes. Add your post to the linky below. Include text stating: “This post is an entry for BritMums #brightFuture Challenge, sponsored by Unilever and linking to http://www.brightfuture.unilever.com.
  3. Tweet your link via Twitter using the campaign hashtag #brightFuture and tag @BritMums and @UnileverUKI. You can also share it via G+, Instagram and Facebook.


Fast Facts to help you write your post:

  • Unilever’s brightFuture initiative focuses on small changes that can make big differences and how we can build a world where everyone lives well and lives sustainably. Since the launch of the Sustainable Living Plan, Unilever has helped 482 million people to improve their health and hygiene, including through hand washing, improving self-esteem and oral hygiene.
  • This is exemplified in the work undertaken by Domestos that has committed to helping 25 million people gain improved access to a toilet by 2020. Access to clean sanitation can protect people from preventable diseases, reduce mortality rates, help reduce school dropout rates and improve quality of life.
  • Furthermore, Persil has backed a global initiative ‘Learning for Tomorrow’ partnering with UNICEF to help give children in some of the world’s toughest areas the opportunity of a quality education.
  • Building on the aim to improve lives through small steps, the Dove Self-Esteem Project has worked closely with leading psychologists, academics and experts to create materials and resources that help young people develop a positive relationship with their appearance. The project has now reached over 19 million young lives.

Some interesting figures:

  • Six out of ten parents saying that they have started to live in a ‘greener’ way at home at the suggestion of their children.
  • 83% of children continue to feel optimistic about their own future and 59% feel optimistic about the future of the environment.
  • Most parents (between 70-80%) believe that, compared with themselves, their children will live longer, have a better education and better job prospects, and will enjoy life more, even if they will have to work harder to reap the rewards of the greater benefits ahead.

Don’t forget to read the Terms & Conditions.

The overall winner (£400) is:


The random winners are (£100) are:







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