BritMums’ founders are frequent commentators on parenting, blogging and other lifestyle topics. We have appeared on Radio 4’s Woman’s Hour and various BBC Radio programmes, LBC Radio, BBC News The Papers, Sky News and in Red Magazine, The Times, Independent, Guardian, The FT. We regularly speak at industry events and have served as judges on several awards schemes, including Mum of the Year, Funny Women, Dream a Big Dream and Editorial Intelligence.
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A survey by blogging community BritMums, in partnership with comms consultancy Hill+Knowlton Strategies, has revealed that UK brands are not engaging effectively with bloggers. More…
BritMums co-founders Susanna Scott and Jennifer Howze on creating the UK’s largest parenting blogging space, why PRs should never use the words “Mummy Bloggers” and how they can help brands engage with the site’s 8,000-strong community. Read more.
Hundreds of women – some of them pushing prams – are strolling around a room filled with brand representatives keen to court them. A chef from Morrisons, the supermarket chain, is demonstrating quick summer dessert recipes. Carnival Cruises is giving away plastic buckets and spades while Coca-Cola is handing out red footballs. A woman with a blender is showing how to make a vividly red raspberry and beetroot smoothie. A team from Wyndham Vacation Rentals is snapping pictures of women against a beach backdrop and entering them into a competition to win a family holiday. Read more.
“Brands of course are dying to get their hands on these women because it’s all about authentic voices, native content, storytelling,” says Susanna Scott, a blogger herself and organiser of BritMums, an annual conference for parent bloggers. Read more. And listen to the radio version too (it starts at 48 minutes 30 seconds).
Dad bloggers will take centre-stage for the first time at this weekend’s parenting blogging conference, BritMums Live, which features the first dads’ panel since it started five years ago. Susanna Scott, who runs the BritMums blogging network, says: “First mums started blogging to regain their voice, and now dads want their own voice too. And why not? They’re 50 per cent of the parents.” Read more.
As a blogger for the last 4 years, I have seen the blogging world change dramatically. I am looking forward to attending the BritMums Live conference this weekend. I spoke to Jennifer Howze, co-founder, to find out all about it. Read more.
A large number of mum bloggers – mothers who write blogs – are meeting in the flesh, at Moorgate in London, for BritMumsLive. It’s like any other conference, except for the babies – people come partly to share knowledge and partly to cement existing relationships. Read more.
Mum bloggers are no longer writing just about feeding their kids — it’s feeding the world that matters now, says Sarah Ebner. Mummy blogging has grown up. And with many women now writing as much about politics as Pampers, the world outside cyberspace is recognising their influence. British parenting or mum bloggers (they generally prefer one of these to the fluffier-sounding “mummy” alternative) are at present involved with campaigns ranging from the situation in Syria to family planning across the world. Read more.
Independent: Move over, Mumsnet! Meet the new breed of cyber mothers
Forget Mumsnet, the virtual coffee morning which debates boring biscuits and hopeless husbands. A new breed of “cybermums” is using the internet as an office, PR agency and campaign HQ to launch businesses and charities from their front room. Read more.
If you’re looking for some inspiration to kick start your online business or need a dose of motivation to persevere with a new blogging project, then take a look at our pick of ten inspiring female entrepreneurs who between them have started blogging networks, pioneered some of the most popular websites in the world and played a key role in how the tech industry has evolved over the past ten years. Read more.
BritMums regularly comments on issues related to parenting and health for the WebMD website, which provides credible information and in-depth reference material about health subjects that matter to its readers. Read more.