How to approach #BML17 as a niche blogger

Are you a food blogger, parenting, fashion or lifestyle? Or maybe something more niche? If you have ever thought that blogging conferences are not for you, you may enjoy this post from Ann at Rainbows Are Too Beautiful who writes a niche blog and has tips on how to approach #BML17 as a niche blogger. Over to Ann…

I bet even the seasoned best at blogging conferences still feel a bit nervous when they turn up. When I started blogging a few years ago the idea of going to a conference never even entered my mind. My first was #BML16 and my ticket was a bit of last minute purchase. I wasn’t sure if it was for me. My blogging is sort of niche and I didn’t know if a blogging conference was a bit too, well, ‘big’ for a blogger like me. I blog about my autistic kids, special educational needs and our family and I wondered if I might not be able to talk to anyone about it. I’d found some of my so-called blogging tribe in other SEND and Autism bloggers already. And then I found out some were going to Britmums Live and so I went.

Networking is one of the best bits of a conference but probably means talking to people you probably don’t know. So, what did I learn to help me get the best out of the conference?

  • Summarise your niche in a sentence – I write about my autistic kids, their education and our family. How about you? Do you make cakes shaped like Disney characters (if you do, please contact me immediately), write about kid friendly travel or toy reviews or gluten free recipes? Make it easy for people to know what you write about, once the intro is out of the way you can chat about this or anything that takes your fancy, like how good the last session was.
  • De-jargon your talk – I’ll bore you to death if I start spouting acronyms and medical terms at you. Bloggers in my niche will know what I mean when I say ASD, EHCP, stimming and sensory overload, but lots of people might not. Try and train your mind to generic terms instead.
  • Think about your common ground – Even though people write different things, many of us have things in common to chat about; parenting, kids, linkies, where you are from and don’t forget blogging!
  • Friends – Find out if any of your tribe or niche are going along, don’t be afraid to tweet your mates if you feel a bit out of depth. You can even set aside some time to catch up in ‘real life’ perhaps on one of the experiences on offer.
  • Plan for your goals – a niche blogger has goals just like all the others. Maximise your time by looking at the break-out sessions and trips and see which ones best fit you and your blog. Some bloggers may benefit from any session, but I found some more and less relevant and it was good to know which before I sat in the wrong place.

Take your niche – your niche makes you unique, and think of some of the interesting things about it. This will give you the best chance of working the conference for your benefit and you may find some new followers through it too.

Do you have any tips for approaching blogging conferences when you are a niche blogger? Please let us know in the comments!

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BritMums is the UK's largest parent blogger collective. We offer bloggers the latest support, advice and how-tos as well as feature great content on food, travel, relationships, health, charities, crafting and much more. Our social network is free to join and helps bloggers connect with others; our BritMums Pro programme connects bloggers with brands on our high-quality projects and our annual conference, BritMums Live, is the blogging event of the year.

2 Responses to How to approach #BML17 as a niche blogger

  1. Steph Curtis 01 September 2017 at 14:12 #

    Was lovely to meet you there, I remember it well! Feels like ages since I’ve been to a blogging event; am really looking forward to this one!

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