Little Mix ‘Salute’ England Women’s football #ad

Little Mix on BritMumsIn a video featuring their hit-single Salute, pop superstars Little Mix call for women, girls and football fans across the nation to unite and show their support for England’s Lionesses by submitting a salute on social media using #Lionesses.

The singers and football fans Perrie, Jesy, Jade and Leigh-Anne are looking for recruits to drive support for the England Women’s team ahead of this summer’s UEFA Women’s Euro in the Netherlands.

Check out their video and add to the roar for England’s Lionesses by sharing it on social media #Lionesses! (Cut and paste this link: http://bit.ly/2tDecF7)

 

 

Launched by the band on Instagram, Salute was chosen for its empowering and inspirational message and reflects The FA’s ongoing objective to grow women and girls’ football domestically. Alongside Little Mix, the video features a number of football cameos including Lionesses captain Steph Houghton, world number two freestyle footballer Liv Cooke and amateur female footballers.

The Lionesses hope to build on their third-place finish in the 2015 FIFA Women’s World Cup and, after a string of victories in 2017 including over the world number one ranked USA, the team is targeting victory in the Netherlands with the help of Little Mix to help engage fans around the country.

The 23-strong England Women’s team fly to the Netherlands on Thursday 13th July, facing Scotland in their first group game on Wednesday 19th July followed by Spain and Portugal.

The Lionesses are calling on fans around the country to show their support for the team by capturing an image or video of their salute and sharing it alongside a message of support on social media using #Lionesses. For more information, visit www.TheFA.com/ForGirls and follow @Lionesses on Twitter and @Lionesses on Instagram.

On working with the Lionesses, Little Mix said: “When we wrote Salute we wanted to convey a message of all women being united, something we know all fans are when supporting England. Being England fans ourselves, we jumped at the chance for Salute to help unify support for the Lionesses. The World Cup a few years ago was massive for the Lionesses and they have smashed it since so hopefully the support will help them go all the way this summer.”

England Women’s captain, Steph Houghton added: “The support of our fans is vital to everything that we do – we always play for our country and our fans. Since the World Cup in 2015, we’ve all experienced an increase in the interest in women’s football which has led to more and more fans supporting the team. It’s amazing that we are now able to work with the world’s biggest girl band, Little Mix, to help grow our fan base even more at such a key time and hopefully this will help us bring home the trophy in August.”

 

Tweet, Instagram or Facebook now, sharing the video and tagging in #Lionesses to support women and girls in football!

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About Jennifer Howze

Jennifer Howze is the Creative Director and co-founder of BritMums. She blogs about family travel at Jenography.net, tweets at @JHowze and Instagrams at @JHowze. Previously, she wrote the Alpha Mummy blog at The Times and as a journalist has contributed to The Times, The Guardian, The Independent, The Wall Street Journal, Travel & Leisure, Budget Travel, CNN.com, Allure, SELF and Premiere, among others. She won The Maggie Award from the Planned Parenthood Federation of America for a health article in Seventeen magazine.

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