NatWest has teamed up with the makers of Wallace and Gromit to create a new generation of piggybanks for a new generation of young savers.
Aardman Animations has taken inspiration from NatWest’s iconic savings pigs from the 1980s to create six new characters to help children learn about saving money. BritMums is working with sponsor NatWest to promote positive lessons about money and saving for children.
The new pigs, called Pigby and Friends, were designed as part of the launch of NatWest’s new ‘First Saver’ youth savings account for under 16s.
They are based on the drawings of 13-year-old Kwamina Longdon, who won a national ‘pigs by kids’ competition to design a modern-day savings pig. The competition, held at the end of 2012, attracted over 2,000 entries and 25,000 votes from across the UK.
Bloggers tell how they teach kids about money
Check out what bloggers’ thought about the NatWest First Saver account and Pigby and Friends.
Paul from I’m Well Confused thinks Pigby and Friends are a great way to help children save money.
Uju from Babes About Town chuckled as children estimated the price of a house as from 2p to £600.
Susanna from A Modern Mother revealed how it is important to emphasize saving as well as spending when discussing pocket money.
Jacinta feels it is important that children earn their pocket money.
Sarah from Birds on the Blog explains how NatWest will share saving tips and tricks with parents.
Kate on Thin Ice is a former money advice worker and feels it is vital to educate children about money early to prevent problems later in life
Orli from Just Breathe welcomed the opportunity to start talking money with her son including the true cost of a XBox
A savings account especially for children
Customers taking out the new NatWest First Saver account from 25th November will receive a free “Pigbybank”; this will help encourage kids to save money and have fun at the same time. An interactive savings smartphone app, also designed by Aardman, and featuring Pigby and Friends, will also be available later in the year. The app is an educational, but fun game aimed at teaching children about saving money. The app will be available to download from late December.
The NatWest First Saver account is open to children under 16 and they’ll earn 1% on balances under £25,000 and 0.5% for balances over this amount. It’s an instant access account which means that savings are not locked in – helping children to balance saving versus spending.
NatWest will also provide First Savers, and their parents, with fun savings tips and tricks, initially through a welcome pack and “Pigby’s savings zone” online portal.