Ask geekmummy: Do I need an “about” page?

ask geekmummyWelcome back to another installment of “ask geekmummy” – your chance to get answers to any of those nagging little questions you might have about blogging. This month I’ve been asked to talk about “About” pages – do you need them, and, if so, what should be on them?

About me

So, do you need an “About” page on your blog?

Well, as with most things in blogging the answer is no, you don’t need one. Your blog is your area, your space, and you can set it out in any way you like. That said, I think an “About” page is a great addition to any blog, as it’s your chance to tell your readers a little about you. I know when I find a new blog the first thing I look for is an “About” page to find out more about the person behind the blog. In fact, when I look at my statistics my “About” page is one of my most-visited pages on my blog – month after month it’s one of my top 10 most visited pages. A good “About” page can gain you a new blog follower, or if you have a product or service on offer through your blog it would bring you a new customer.

So what should be on your About page?

Well, again, there are no rules. It’s a good idea to have a little bit about you and your family, your history or background. You could share photos of yourself and your family. You might want to include an explanation of why you started your blog, or what you hope to gain from your blog. If you publish editorial content, sponsored posts or advertisements on your blog you may want to include information about that too, or you may prefer to keep that on a separate “Disclosure” page. If you have a product or service to offer you may want to include links to that. If you are a vlogger or a podcaster it’s great to include a sample of your work too. Some people like to include contact details or a contact form, or links to┬ásocial┬ámedia profiles or other websites. The “About” page can be as long or a short as you like, and personally I like “About” pages that are unique, and give me an insight into the person behind the blog.

It’s a good idea to check your “About” page every couple of months to make sure it’s still accurate and relevant. Circumstances change, and the things you want to tell your readers may change as well. Have you checked your “About” page yet this year? Well, what are you waiting for?! Do it now!

If you’re seeking further inspiration, here are some of my favourite “About” pages:

Alexander Residence

Mari’s World

The Five F’s Blog

Very Busy Mama

I also want to give a special shout-out to Michelle who blogs over at Mummy From The Heart (you can read her “About” page here). Every year Michelle hosts “New Bloggers Fortnight” where she hosts guest posts from new bloggers on a variety of topics that other new bloggers might find useful. New Bloggers Fortnight 2013 is currently running, and if you’re a new (or not so new) blogger I recommend you check it out.

What’s your favourite “About” page that you’ve found on your travels around the wonderful world of blogs? Leave me a comment. Also if you have any questions you’d like to see answered in a future installment of “Ask geekmummy” please let me know on Twitter, where I’m @geekmummy, or leave a comment here.

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About Ruth Arnold

Ruth Arnold is geeky, tech-loving wife to one and mother of two. She has been blogging and podcasting in various forms since early 2005, and started her geekmummy blog in August 2010 whilst on maternity leave after having her son. Ruth blogs about living family life surrounded by technology, and particularly enjoys sharing her love of apps with her readers. Ruth enjoys using a variety of media on her blog - she produces not only written posts, but audio and video as well, and was delighted to be awarded the MAD Blog Award for Most Innovative MAD Blog in 2011.

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6 Responses to Ask geekmummy: Do I need an “about” page?

  1. michelle twin mum 06 February 2013 at 15:00 #

    Thanks for the mention Ruth, I think ‘about pages’ are so important. I love to know who I am chatting with and to learn a bit more about them and see how their voice suits them. It has to be authentic rather than staged.

    Mich x

    • Claire 06 February 2013 at 15:07 #

      I always read about pages. Maybe I’m nosey but I also like to know who I am chatting with :)

  2. Mark Richards 18 February 2013 at 16:23 #

    As someone who writes a lot of copy for websites in my day job, I have to say that I consider an ‘About’ page to be absolutely crucial. It answers a fundamental question: who is this person? Would I like them? What have I got in common with them? (Or it should do.)

    The majority of About pages – particularly for businesses – are pretty poor, but a good one is worth its weight in gold (or whatever a website is measured in).

  3. Penny @Aresidence 19 February 2013 at 09:58 #

    Thanks so much for sharing mine Ruth, it keeps getting longer and longer and I keep seeing short and snappy ones I thinking should I have one of those, so thanks for the vote of confidence! I just like words and stories, I like the idea I can add to it as my blog grows. And thanks for the heads up, my kids are a year older and it is 2013, best update!

  4. Michelle Garrett 19 February 2013 at 10:09 #

    Great post Ruth, I am completely and totally in agreement with you here–even though not technically necessary, I still think the About Me page is an important part of a blog, if you want to connect better with others. I’ve listed some of my faves in this post last year: http://www.theamericanresident.com/2012/01/about-pages-and-why-theyre-a-good-idea/

    My About me page is more informative than entertaining, but I try to add a little touch of smile to it! Here’s my About Me page: http://www.theamericanresident.com/expat-woman/

  5. Maria @verybusymama 03 March 2013 at 01:26 #

    Hi Ruth, thanks for featuring my ABOUT page :) And I agree, I always go straight to the about page to see what a site/blogger is all about. I like to know what that person is all about, where they are located and just a preview of what they are like. It’s essentially your 30 second pitch.