I confess, my first reaction to news that Facebook has bought Instagram was “Yay! Now all those friends who I’ve been trying to convince to join Instagram will finally join and we can all ride off into the Amaro-tinted sunset, sharing images.”
My second reaction was: “Oh no! Now everyone will be using it.” It’s like when Nike bought Converse and they went from being cool shoes you only saw on Joey Ramone and people as cool as Joey Ramone (or rather, people who got close to being as cool as him) to being in every suburban mall, everywhere. I’m sure it’s much better for the financial health and prospects of the company.
Despite a slew of stories a few years ago wondering whether Facebook was no longer relevant now that 40somethings were using it (oh yeah, them), it’s continued to grow, evolve and remain top of the social networking heap. My snobbish second response aside, for users it’s likely a good thing that this cool app now has FB-size power behind it.
Do you Instagram? What do you think?
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